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OCBC hires Yvonne Low as marketing head

The Singapore-based OCBC bank has appointed Yvonne Low as head of marketing for OCBC Bank’s consumer financial services division. Speaking about the appointment, OCBC bank’s head of group brand and communication Koh Ching Ching said: “She will oversee the division’s marketing team and drive its digital marketing strategy.”

Low was most recently senior business consultant at QED Consulting, a firm that describes itself as “a collective of the world’s best senior marketers from Asia that solves challenging digital, marketing and communications issues” and talent partner at executive recruitment firm The Talent Detective.

Her previous experience includes McDonald’s where she was senior director of marketing, menu and digital innovation; regional marketing director at furniture retail chain Courts Asia and a near-decade long stint at DDB.

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