FYI

Publicis partners with Korea’s CJ ENM to create Contact

Publicis Groupe Korea has entered into a strategic partnership with the CJ ENM, an entertainment and mass media company.

Under the brandname Contact, both companies will expand their branded entertainment and content businesses, globally. The arrangement sees Publicis Groupe taking responsibility for global sponsored content creation and sponsorship operations for CJ ENM across Asia-Pacific including greater China.

The announcement:

Publicis Groupe has announced the launch of a strategic partnership with CJ ENM, Asia’s leading entertainment and merchandising company. Under the co-business brand named ‘Contact’, both parties will expand their branded entertainment and content businesses globally.

YouMi Cho, CEO of Publicis Groupe Korea, said, “The IP/Content industry is consistently growing year on year for a good reason – branded entertainment and content provide an influential platform for brands to organically engage consumers who are also fans of popular culture. By partnering with the top K-content provider in Korea, our clients will have access to some of the best IPs including MAMA festival, and as well as commerce platforms to drive sales.”

Publicis Groupe will be responsible for the global sponsored content creation and sponsorship operations for CJ ENM across Asia Pacific including Greater China. The product offering includes localized content development of CJ ENM-owned IPs, sponsorship product exposure, and integrated marketing solutions for content sponsorship, branded concerts.

“We are excited by the strategic partnership with Publicis Groupe who has a strong global network as well as who understands consumers globally. With our premium IP/Content, we hope to bring new experience to our global audiences,” said Seon Cho, VP of CJ ENM.

“At Publicis Groupe, we are an unreasonable power of creativity and love creativity in all forms. With this partnership, we will create the one-stop-shop for our clients in various branded entertainment and content marketing spaces. Our clients across the Asia Pacific region will be able to tap into the latest cultural wave (K culture) with our expanded product offering,” said Nicolas Menat, CEO, Publicis Groupe, Southeast Asia & North Asia.

 Source: Publicis Groupe press release

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