News

STB creates augmented reality filter for key Singapore party destinations

As part of the ongoing Passion Made Possible campaign, the Singapore Tourism Board has partnered with ad agency TBWA and creative technology firm AliveNow to launch a Facebook augmented reality camera filter.

Find out where to party when you #VisitSingapore and take a virtual sip of your favourite cocktails. 🍸 Try it here: http://bit.ly/2SjxOHR

Posted by VisitSingapore on Saturday, 1 December 2018

The Visit Singapore filter transports people to party destinations in the city, albeit via AR, allowing them the chance to take selfies, record videos and wear props that match the location’s vibe.

AliveNow’s senior strategist Siddharth Satyanath said: “Working with the team to bring this amazing AR experience to people who haven’t visited Singapore was challenging but rewarding as we pushed the boundaries of what this platform can do, and it turned out incredibly well.”

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing