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Viddsee creates romance-themed film for Cornetto in Indonesia

Singapore-based online entertainment firm Viddsee created ‘90 Days of Hiding My Feelings’ a film for Unilever’s UniCornetto ice cream in Indonesia.

The film was based on the the brand’s global tagline ‘Don’t Try Too Hard.’

Conceived in Singapore and executed in Indonesia by a team led by Viddsee’s creative producer Adhyatmika, it chronicled the start of a relationship between a couple of college-mates.

The film was also notable for the way it reached its target audience. Unilever created six-second and twenty-second video clips micro-targeted to a relevant audience.

Speaking about the film, Unilever South East Asia and Australasia regional brand development manager for Cornetto, Pantira Chotchaisathit said: “By working with Viddsee, we were able to create fun and enjoyable content that is true to the insights from our target consumers regarding their journey to love.

“And using the insights gained from our research arm and AI-driven technology, we created a multiple precision marketing assets from a single piece of content that not only drove engagement, views, and efficiently landed the message, but also gave us a deeper understanding of how Indonesian teens are consuming content.”

Viddsee’s Adhyatmika who produced the film with director Jason Iskandar added: “The story counters the narrative that teens need big, significant gestures to prove their romantic feelings to another.

“Rather, it celebrates the uncomplicated acts that make a romantic story real and relatable: a casual smile, a call at the end of the day, or even sharing a snack.”

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