Bonsey Jaden targets Vietnam, having appointed Ibi Szentirmay as GM

Branding agency Bonsey Jaden is targeting growth in Vietnam after appointing Ibi Szentirmay as its general manager in the country.

She has more than 35 years of experience in the industry and has previously worked for McCann and Havas in Thailand and Ogilvy in Australia.

The announcement:

Bonsey Jaden has set its sights on the Vietnam market with the recent appointment of Ibi Szentirmay as General Manager of Bonsey Jaden Vietnam.

Prior to joining Bonsey Jaden, Szentirmay led healthcare divisions within a number of top agencies in Thailand (McCann Health, Havas Life) and Australia (Ogilvy Healthworld). She brings with her over 35 years of knowledge and experience, with a strong emphasis on healthcare.

“We are very excited to have Ibi leading our continued expansion and growth in Vietnam. Her experience across Asia brings huge value to our leadership team, and her category knowledge, particularly in healthcare, adds another centre of excellence to our group,” shared Daniel Posavac, CEO of Bonsey Jaden.

He continued “Ibi’s proficiency and skillset in integrated brand marketing, paired with our understanding of the regional digital landscape, will set up Bonsey Jaden Vietnam to be a leading partner to our clients in Ho Chi Minh City and beyond!”.

As General Manager, she will be focusing on building the Bonsey Jaden portfolio, operations and presence across Vietnam. Szentirmay will also continue to provide strategic partnership to current clients and oversee all ongoing projects within market.

“I am thrilled to be a part of this dynamic and vibrant Bonsey Jaden team. I’ve seen some exciting projects and impressive results already achieved by the team, and I can’t wait to kick off this journey alongside a great regional team,” said Szentirmay.

Bonsey Jaden Vietnam opened its doors in 2016 and has been providing a comprehensive range of digital branding services to multinational and local companies across Vietnam during this time.

Source: Bonsey Jaden press release


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