Dr Mumbo

Celebrating the founding father of KFC – Ogilvy gets into history

Who doesn’t love a bit of local history? Dr Mumbo certainly does. Which is why he was a huge fan of the  Singapore Bicentennial Office putting up statues of people from Singapore’s history along the riverside.

Not just the obvious ones like Sir Stamford Raffles but also the likes of Sang Nila Utama, the prince who first founded the Singapura Kingdom.  

As a result, he has been keeping an eye open for new statues during his strolls down the riverside – hoping he may learn something new about the Lion City.

Imagine his surprise then when he chanced upon a portly figure that to all appearances looked like Colonel Sanders – he of KFC fame.

KFC #FoundingColonel Video

Standing amongst the Founding Fathers yesterday, was Colonel Harland Sanders. Using a secret blend of 11 herbs and spices, he changed the taste buds of Singaporeans from a traditional fish diet to finger lickin’ good chicken. Here’s to celebrate his legacy. #KFCsg #FoundingColonel

Posted by KFC on Thursday, 31 January 2019

It turns out it was, indeed, a live statue representing the Colonel.

The merry pranksters at KFC and Ogilvy decided what Singapore needed to lighten the mood, in place of a grim reflection on the legacy of colonialism, was the origin story of a man known for popularising, erm…, fried chicken.

Here’s how KFC Singapore senior marketing director Juliana Lim puts it: “We are a brand that loves to have a bit of fun and share our take on topics that our consumers love.

“We saw the celebration of Singapore’s founding fathers as an opportunity to celebrate our own founding father, with the signature KFC twist and playful spirit.”

Gong Xi Fa Cai dear readers.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing