OMD wins Amway business in China

Amway has appointed OMD as its media planning agency of record for China.

The account will be handled by a team from the agency’s Guangzhou office, with a mandate that includes strategy and planning across all media channels.

The announcement:

Amway, the world’s number one direct seller and international leader in consumer healthcare products, has appointed OMD as its media planning agency of record. The appointment concludes a competitive pitch and goes into effect in February 2019, with the scope of work covering strategy and planning across all media channels.

The account will be serviced by a dedicated team of media, strategy and data specialists out of OMD’s Guangzhou office, focusing on the growth of Amway’s brands in China. The manufacturer of product ranges such as nutrition, beauty, home care, sports and fitness beverages, plans to continue building brand trust in China through the use of integrated and performance media solutions.

Aaron Wild, CEO of OMD China added, “The OMD approach is deeply rooted in data-led planning, thereby allowing brands to create more effective and personalised consumer experiences. This approach is what attracted Amway to partner with us, given China’s increasingly connected media ecosystem and our proven track-record in helping brands navigate through it. We look forward to working with their team and creating impactful consumer connections for their brands.”

Source: OMD press release


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