Brandon Cheung promoted to CEO of McCann Worldgroup Hong Kong

Brandon Cheung has been promoted to become CEO of McCann Worldgroup in Hong Kong.

He joined McCann in 2013 as digital strategy director. Cheung was closely involved with the Cathay Pacific account as global managing partner.

After the business moved out of the agency to Publicis and VCCP, he was most recently managing director of health insurance firm Cigna’s international markets business.

He has previously been with agencies like Tribal DDB and Isobar. His remit extends to driving collaboration and growth between McCann, MRM//McCann and McCann Health in Hong Kong, as well as other McCann Worldgroup agency disciplines elsewhere in the world.

Speaking about the promotion, Cheung said: “I’m honored to lead our network operations in Hong Kong.

“I have tremendous respect and admiration for our agencies and their market-leading expertise, having seen first-hand the impact we can deliver for our clients when our network swarms around a brand.  

“Our clients are under pressure to allocate their marketing dollars against an incredibly complex marketing ecosystem, and they look to us to drive creativity and effectiveness across every aspect of the ecosystem.”

McCann Worldgroup Asia Pacific president Charles Cadell added: “I’d like to congratulate Brandon on his promotion – he represents the very best of McCann Worldgroup and is highly respected by clients and colleagues alike. His appointment enables us to leverage all our agencies in Hong Kong to better serve our clients.”

There have also been other recent promotions and appointments at the agency. Among those promoted are Florence Kong as managing director of McCann Hong Kong and Connie Lo as president of Greater China McCann Health. The new appointments include Jonathan Liu as managing director of MRM//McCann Hong Kong and Sam Wong as general manager of McCann Health Hong Kong.

The agency will also be moving offices from Causeway Bay to a new building housing all IPG Hong Kong agencies in Taikoo Place.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing