FYI

Creative Peggy Hsieh changes direction to become MRM//McCann Taiwan GM

Award-winning creative Peggy Hsieh has left Inspire Advertising to join MRM//McCann as general manager for Taiwan.

Among the client accounts she has worked on previously are Mercedes-Benz, BMW, Volkswagen, P&G, Unilever, IBM, HTC and Tokio Marine.

The announcement:

MRM//McCann, a leading data science, technology innovation and creatively-driven relationship marketing agency, has announced the appointment of a new General Manager in Taiwan, Peggy Hsieh.

Peggy moves from Inspire Advertising, where she held the position of ECD. With over 20 years of experience, Peggy has worked in Taiwan and in China, for agencies including OgilvyOne, Dentsu, Leo Burnett and J. Walter Thompson.

Named as one of Taiwan’s hottest creatives by Campaign Brief Asia, Peggy has worked across industries covering FMCG, health, automotive and finance, helping to grow brands including Mercedes-Benz, BMW, Volkswagen, P&G, Unilever, KAO, IBM, HTC, SHARP, Uni-President, Taisun, Daikin, Carrefour, AED and Tokio Marine.

She has a host of accolades from Spikes, AdFest, AdStars and Effies, amongst others, and frequently judges at national and international shows.

Her appointment is part of a strategic move by McCann Worldgroup Taiwan CEO, Eric Chang, to focus on digital transformation in order to strengthen the network’s offering in the market.

Eric commented: “Peggy has a creative background and has gained great experience whilst at JWT, OgilvyOne, Dentsu One and Inspire Advertising.

“With expertise across traditional, digital and CRM marketing, Peggy has all the skills to lead our MRM//McCann business, ensuring the agency will continue to help brands grow meaningful relationships with people.”

Peggy remarked: “I am thrilled to be joining MRM//McCann and am looking forward to working with the team across digital and performance marketing to create impactful work for our clients.”

“Digital media is expected to represent 50% of total ad spend by the end of 2020, and Taiwan is one of Asia’s most digitally connected markets. With Eric and Peggy at the helm, we are confident that MRM//McCann can make a very important contribution to what is already a vibrant and increasingly sophisticated digital- and data-driven marketing landscape”, remarked Nick Handel, Regional Managing Director, MRM//McCann APAC.

Source: MRM//McCann

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