News

Puma and VMLY&R creates launch campaign for classic sportswear range in China

A new commercial for the classic sportswear range from Puma for the China market features Chinese dancer- turned-actor-singer heart-throb, Yang Yang. The ad was created by VMLY&R and features Yang Yang and his posse walking through a series of stylised environments.

Speaking about the campaign VMLY&R managing director for Shanghai Annie Boo said: “Puma is a prestigious global brand doing great things in China.

“The new campaign has been designed to communicate this through impactful images that capture the distinctive nature of their newest collection and position them as the leaders they are.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing