FYI

Uber hires The Hoffman Agency as its PR firm in Hong Kong

The Hoffman Agency has been appointed as Uber’s public relations firm in Hong Kong.

The agency has been tasked with highlighting the positive contribution both Uber’s ride-sharing service as well as Uber Eats, its on demand food delivery operation, can make to Hong Kong.

The announcement:

Uber has selected The Hoffman Agency to handle its public relations in Hong Kong. The focus of The Hoffman Agency’s campaign for Uber will be on highlighting the positive contribution that Uber can make to Hong Kong’s economy, businesses and residents. Hoffman’s work for Uber will encompass both its ride-sharing operations as well as Uber Eats, its on-demand food delivery service.

On several occasions during 2018, Uber’s ride-sharing service proved its worth as a useful supplement to Hong Kong’s existing transport options – in particular, after Super Typhoon Mangkhut, during the MTR outage and on January 1st, three events that saw record highs for Uber travel in the city. Its Uber With You Community Program, which set aside HKD 1 million for transporting people in need, recorded 41,000 ride requests for senior citizens and people with disabilities. Hongkongers also called on Uber on their trips abroad with the US, UK and Taiwan being the three countries where residents used Uber the most.

Its on-demand food delivery service, Uber Eats, now boasts 35,000 registered delivery partners who are earning extra income in their spare time while satisfying Hong Kong appetites. One individual delivered 10,000 orders and clocked up more than 28,000 kilometres – around three times the distance from Hong Kong to London.

Marc Sparrow, The Hoffman Agency’s general manager in Hong Kong, said: “Uber’s presence in the Hong Kong market delivers a wide range of benefits to riders along with driver, delivery and restaurant partners: Uber and Uber Eats’ partners enjoy extra income or flexible working hours, while customers appreciate the ease of the app and high-quality, convenient service. We look forward to making the positive case for Uber’s role in the city so that residents of Asia’s world city can continue to enjoy the benefits.”

Bonnie Ko, Uber’s communications lead for Hong Kong said: “Our brief called for an agency with lots of ideas, that wouldn’t be afraid to challenge us and that could work at our pace. The team at The Hoffman Agency delivered exactly that. We’re looking forward to a successful year ahead where we can demonstrate why Uber is good for people and cities.”

Uber appointed The Hoffman Agency after a competitive pitch. The addition of Uber to Hoffman’s roster of clients – which now includes Airbnb, HMD (Nokia mobile devices), Blackberry, MoneySmart, JOS and Shopline – is a testament to the agency’s ability to craft impactful and inspiring stories on how technology is positively reshaping lives, relationships and work.

Source: The Hoffman Agency press release

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