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Former Grey India NCD Malvika Mehra joins Dentsu India as chief creative officer

Malvika Mehra has joined Dentsu India as chief creative officer. A former national creative director at Grey India, Mehra left the agency in 2015 to found design specialist agency Tomorrow Creative Lab, which started operations in 2016.

Mehra’s design agency has been absorbed by Dentsu India. It will be launched as a specialist unit called Dentsu India Tomorrow Lab, to be headed by Mehra and focus on design and innovation.

Mehra is a highly feted creative having previously worked at Ogilvy India where she was part of the team that created ads for brands like ITC Foods’ Bingo and Vodafone.

Speaking about bringing Mehra on board, Dentsu India CEO Simi Sabhaney said: “I am delighted to welcome Malvika to the Dentsu family.

“I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works.”

Mehra said: “Change is the only constant. Anyone worth his or her salt interested in creating game changing brands of the future, needs to be agile and learn to adapt, quickly.

“Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real.

“And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.”

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