Game of Thrones series finale inspires new ad for KFC

For the latest iteration of its ‘Hot and Spicy’ campaign for KFC — which features images of the signature dish from the fast-food franchise merging with flames and explosions — Ogilvy has decided to tap into the excitement surrounding the final season of Game of Thrones.

The social-media driven campaign will feature static and animated images of a fire breathing dragon, blending into the franchise’s hot and spicy chicken offering. It will also feature executions in print and outdoor media.

KFC Hong Kong marketing director Shirley Chau said:”KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of ‘hot and spicy’ to share.”

Ogilvy Hong Kong executive creative director John Koay said: “This new campaign is a nod to a show that has become a global phenomenon, just like KFC. It really shows KFC at its most playful and is a great example of how brands can leverage pop culture to show their relevance.”


Chief creative officer: Reed Collins

Executive creative director: John Koay, Matthew Nisbet

Creative director: Fung Chan, Jim Fong

Art director: John Koay

Senior content designer: Alex Burton

Executive group director: Iris Liu

Account director: Rita Lam

Account executive: Ervan Luk

Photographer: Illusion Bangkok

Illustrator: Illusion Bangkok


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing