Game of Thrones series finale inspires new ad for KFC
For the latest iteration of its ‘Hot and Spicy’ campaign for KFC — which features images of the signature dish from the fast-food franchise merging with flames and explosions — Ogilvy has decided to tap into the excitement surrounding the final season of Game of Thrones.
The social-media driven campaign will feature static and animated images of a fire breathing dragon, blending into the franchise’s hot and spicy chicken offering. It will also feature executions in print and outdoor media.
KFC Hong Kong marketing director Shirley Chau said:”KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of ‘hot and spicy’ to share.”
Ogilvy Hong Kong executive creative director John Koay said: “This new campaign is a nod to a show that has become a global phenomenon, just like KFC. It really shows KFC at its most playful and is a great example of how brands can leverage pop culture to show their relevance.”
Credits:
Chief creative officer: Reed Collins
Executive creative director: John Koay, Matthew Nisbet
Creative director: Fung Chan, Jim Fong
Art director: John Koay
Senior content designer: Alex Burton
Executive group director: Iris Liu
Account director: Rita Lam
Account executive: Ervan Luk
Photographer: Illusion Bangkok
Illustrator: Illusion Bangkok
Cheap, opportunistic and just not very good.
More novelty from Ogilvy HK. Didn’t they used to be an advertising agency?
ReplyWTF do you know? Get back to your spreadsheets.
I cant stand this agency ad the people there but I do know a decent effort when I see one.
Spill your negativity on another thread.
Replyif you could try and explain why you think it is a ‘decent effort’, I’m all ears.
They’ve taken what was a mediocre idea in the first place (the previous KFC spicy posters) and tried to adapt to a trending topic. It’s a Facebook post. A meme. It’s not advertising. It’s a one off. Outside of Facebook, it will never see the light of day. It currently has 109 likes and 21 shares on FB. Powerful stuff.
And it’s a slow news day when trace press are bugging up Facebook posts as examples of creativity.
ReplyHave your say