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Hotwire and The Hoffman Agency form exclusive partnership in Asia

Communications agency Hotwire has partnered exclusively with The Hoffman Agency to collaborate in Asia.

Effective immediately, the agreement will see Hotwire work with The Hoffman Agency’s wholly owned offices in Singapore, China, Hong Kong, Taiwan, Japan, Korea and Indonesia.

Hotwire Group CEO Barbara Bates

The Silicon Valley headquartered Hoffman Agency is an award-winning independent tech agency with a client list that includes brands such as Uber, AirBnB, Adobe, Lenovo, Nutanix, Intel and Crypto.com.

The move will assist Enero-owned Hotwire in consolidating its existing Asia affiliate footprint into one agency brand across the region, a move Hotwire Group CEO Barbara Bates will strengthen the company and its credentials.

“We are seeing more and more demand for an agile alternative to the owned networks,” Bates said.

“By partnering with The Hoffman Agency, we add deep capability and experience across Asia in one sweep. Together, Hotwire and The Hoffman Agency can provide a single point of access to any client looking for a deeply experienced, tech focused regional or global agency solution.”

Hotwire currently operates through 11 wholly owned offices in North America, Europe and Australia, with further reach across 21 cities via exclusive partners and affiliates.

The Hoffman Agency founder and CEO Lou Hoffman believes the two companies have united easily through their similar cultures, something which will be apparent to future clients.

“Good relationships are based on trust and shared values,” said Hoffman.

“There are a number of reasons why we’ve come together with Hotwire but it starts with a simple concept. Both organisations put the client first.”

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