Jin Choi joins MediaCom Korea as managing director

MediaCom Korea has appointed Jin Choi as managing director. He was most recently with data-driven agency Golden Planet as chief executive marketing officer, and has previously worked with Isobar and iProspect.

Choi’s appointment follows on the heels of the promotion of Jinyoung Choi as general manager. Former MediaCom Korea general manager Jinny Kim is taking a career break after five years with the agency.

The announcement:

MediaCom Korea has bolstered its leadership team with the appointment of Jin Choi as Managing Director and the promotion of Jinyoung Choi to General Manager. Jinny Kim, former General Manager of MediaCom Korea, will be taking a career break after a five-year tenure with the agency.

Jin Choi joins MediaCom with a fantastic track record of success in digital and data focused leadership roles, most recently as Chief Executive Marketing Officer (CEMO) with Golden Planet; an agency which focuses on big data, marketing automation and consultancy. Prior to this, Jin Choi spent over 8 years leading iProspect and Isobar Korea for the Dentsu Aegis Group. As Managing Director, Jin Choi will ensure MediaCom’s clients continue to benefit from the best tools, talent and connected communications provided from across its network.

Rewarding exceptional talent from within, Jinyoung Choi has been promoted from his current role of Business Director, to General Manager. He has played a pivotal part in the success of MediaCom in recent years assisting in high profile client wins including Richemont, MARS, P&G, Shell and SK Networks.

As General Manager, Jinyoung Choi’s new-found responsibilities will include leading the Korean team in partnership with Jin Choi to ensure best in class client service.

Mark Heap, CEO MediaCom APAC, said, “The combination of Jin’s digital expertise and progressive outlook, with Jinyoung’s proven industry expertise and operational proficiency, all backed with the infrastructure of GroupM, is a really exciting prospect. This will bring in a new era of opportunity for our MediaCom-ers to do brilliant work, to develop their careers and for our clients to enjoy the output that leads to competitive advantage.

I’d like to thank Jinny for her commitment, passion and leadership on behalf of everyone at MediaCom Korea. She has done an excellent job, growing the businesses substantially with many new client wins, and proudly awarded Campaign Agency of the Year for both 2017 and 2018. 

It’s an exciting time for us as we have now doubled our senior capacity which I am confident will help our business and our clients achieve even more growth.”

Jin Choi, Managing Director, MediaCom Korea, said “I’m excited to join MediaCom at such a fantastic time. I understand that MediaCom enjoyed several wins in 2018 and will only continue to do so in 2019. Alongside the fantastic team already in place, adding my Digital & Date experience will open a new challenging chapter.”

Jason Chung, GroupM Korea CEO added “Jin will be a welcome addition to GroupM Korea’s leadership team. His experience and track record in digital and data will be imperative as we continue to solve business issues with progressive media solutions.”

With both appointments effective immediately, Jin Choi will report jointly to Mark Heap, MediaCom APAC CEO, and Jason Chung, GroupM Korea CEO.

Source: MediaCom press release


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