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Mumbrella360 Asia returns – ‘call for sessions’ opens and super earlybird tickets go on sale

 

The three-day media and marketing conference Mumbrella360 Asia will be returning to Singapore in November this year and those working in the industry can now submit ideas for sessions and speakers, while delegates can also buy heavily discounted tickets at the super earlybird rate.

It is the second time the conference will be held. Back in 2017 the first event saw more than 1,100 delegates attend 70 sessions with 150 speakers across five streams – over the three days.

Some of the industry’s most prominent speakers from across Asia and the rest of the world featured on the programme. The format also includes one-to-one networking, a large exhibition zone and masterclass workshops as well as the four main content stages.

The annual Mumbrella Asia Awards ceremony will also take place during the same week as Mumbrella360 Asia – November 5 to 7 – meaning that those coming from outside Singapore only need to make one trip to attend both events at the Marina Bay Sands convention centre.

The 2017 event attracted more than 1,100 delegates

Those wishing to put forward session and speaker ideas for Mumbrella360 Asia can find the criteria and submission form here. Successful submissions are granted a 45-minute session to run according to the vision of the person or organisation putting forward the idea.

They are also given 20 free session passes to invite along colleagues and clients. But competition for the industry-curated sessions is fierce, meaning original ideas with as much detail as possible have the best chance of making the cut.

In 2017, Mumbrella received more than 150 submissions from across Singapore, Asia and the world. The best 50 of those were selected to run at the conference.

The types of sessions we give priority to:

  • Sessions where new research can be presented for the first time.
  • Speakers – including those from overseas – who are not regular fixtures of the local speaking circuit. If you’re part of an international organisation and may be able to persuade an interesting overseas colleague to join us, then we’re always keen to talk to you.
  • Sessions where you can tap into your own network to find speakers that Mumbrella Asia might not otherwise be able to reach.
  • Sessions exploring or discussing interesting media and marketing topics in a new way.
  • Unusual or risky session ideas that go beyond the standard panel format.
  • Great marketing case studies, particularly if the client will co-present.
  • Masterclasses.

What not to put forward:

  • Sessions that sound like they might be a sales pitch. Ideas that propose more than one or two people from the same organisation are rarely selected.
  • Panels where all the speakers are of the same gender.
  • Sessions or speakers who will have recently appeared at other events.
  • Sessions where you are not confident you can deliver the promised speaker lineup. Please check availability of speakers for November 6 & 7 and ensure the dates are in their schedule prior to proposing them.

Masterclasses always attract an attentive audience

This year, super earlybird tickets can also be purchased on the event website for delegates wanting to benefit from the discounted price by buying early. If you are booking a three-day all access pass, for example, you can do so until July 2 and get 50% off – paying just $599 instead of $1,199.

The conference is targeted at client-side marketers, ad agencies, media owners, adtech players, consultancy firms and related segments like recruitment and executive education. It has already attracted a headline sponsor in Bonsey Jaden with Getty and IPG Mediabrands also coming onboard as early sponsors.

More than 30 sponsors were onboard in 2017 and many utilised the exhibition space

Among the standout activations in 2017 was the session featuring a panel of agency and media CEOs ​being ​connected to a polygraph machine live on stage,​ as they defend​ed​ the way they spent ad dollars.

There were also keynote presentations from leading CEOs and CMOs as well as panel discussions and even a film premiere – at the event which garnered more than 30 high-profile sponsors and was supported by the Singapore government.

“This year, Mumbrella360 Asia is going to be even bigger and better than 2017,” said Mumbrella’s Asia general manager Dean Carroll.

Some 150 speakers will appear in 70 sessions over three days

“It is about the industry telling us what is interesting and should be on stage at the conference. It comes from the grassroots up with our industry-owned curated sessions. I really can’t wait to see what people feel the important issues of the day are.

“Without a doubt, this is again going to be the region’s best media and marketing conference this year. So my message to the industry is to be bold and brave with your submissions.

“And for those delegates wanting the cheapest ticket price possible, now is the time to buy while the super earlybird offer is on.”

The popular networking session brings the media and marketing community together

For further information on the conference and to buy tickets go to the Mumbrella360 Asia website here. And for information on sponsorship and exhibition opportunities at the event, contact the sales manager Wilfred Wong on wilfred@mumbrella.asia

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