Outdoor ads double up as charging stations in new campaign for Samsung Galaxy S10+

As part of the campaign for the Samsung’s Galaxy S10+ phone, some of Singapore’s busiest bus stops have been converted into charging stations. The campaign was devised by Samsung with its media agency Starcom and out-of-home media company JCDecaux.

The campaign highlights the wireless charging feature, with hoardings for the phone doubling up as wireless charging stations, with 10 bus stops picked along Orchard Road and Singapore’s Central Business District.

Commenting on the campaign, JCDecaux Singapore marketing director Isaline Duminil said: “Our innovative builds for Samsung, strategically located along the stretch of the major retail belt of Singapore, enhances convenience and connectivity for over 1.5 million consumers weekly, giving them an augmented brand experience.

“The first creative solution on our bus stops this year, demonstrates the dedication to our core value of innovation and we are always looking forward to developing new creative OOH solutions which allow clients to fully leverage our capabilities.”

Samsung Singapore IT and mobile business head of brand marketing Lena Liew added: “It has provided a platform to accelerate our integrated marketing communication effort, by providing an engaging brand touchpoint where we can bring to life a key feature of the new Galaxy S10+.

“This establishes a stronger brand presence for Samsung and heightens product awareness of our latest launch in Singapore.”

Starcom Singapore’s account lead for Samsung Vivien Tan added: “People are always on the go and many experience helplessness, especially when they lack power in their mobile phone.

“Samsung understands that Singaporeans rely heavily on public transportation. By specifically curating 10 high traffic locations in the CBD and turning these panels into charging booths, consumers can enjoy a boost of power while waiting for their transport.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing