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Ad tech firm Adludio plots North Asia expansion after Hong Kong launch

Mobile ad tech company Adludio has launched in Hong Kong as part of its global expansion.

The company, which lists Richemont, Jaguar Land Rover, Estee Lauder and Marriott among its clients, has named Bono Chan to lead the division.

The move is designed to pave the way for further growth in North Asia.

Adludio APAC head Benjamin Pavanetto described Hong Kong as a market that is “highly receptive for brands seeking to create richer and more premium brand experiences on mobile”.

“We will continue to explore additional markets in order to continue our growth into 2020,” he said. “I’m looking forward to working with Bono and the team to make this year as successful as the last.

“This expansion to Hong Kong plays a key role in strengthening Adludio’s presence in Asia and allows us to better serve clients that embrace the unbounded potential of mobile.”

Chief executive Paul Coggins added: “Asia Pacific has shown tremendous growth for Adludio and has grown in a relatively short space of time to become one of our key markets, globally. Our expansion into Hong Kong underpins a deepening of Adludio’s commitment to the region”.

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