New business wins for FCB’s Shanghai and Manila offices

FCB Shanghai has won the mandate for local electric vehicle brand Weltmeister. The agency’s remit extends across the Greater China region and the first campaign is expected to break later this month.

The Manila office has picked up the business for retail chain CityMall commercial centre.

The announcement:

FCB Shanghai office picks new mandate from leading local EV brand Weltmeister through a multi-agency pitch. FCB Shanghai office will be the leading brand agency to take care the brand’s overall communication in Greater China.

“ We are thrilled to partner with Weltmeister to be their strategy and creative partner to build the future of the brand together. The innovative nature of EV industry requires new and refreshing marketing and communication approaches which can bringing about the unification of branding building and immediate market return. This is also the business focus of FCB Shanghai in recent years.” Said Josephine Pan, CEO of FCB Shanghai office.

“We are excited to have FCB Shanghai as our leading agency for brand communication this year. As a start-up in this revolutionary industry that full of challenges, it’s essential to choose an innovative and flexible agency partner to work with and to navigate in the ever changing digital age. We have the confidence that the partnership with FCB Shanghai, which has demonstrated their deeper insight understanding of the new generation and front-end industry, will bring our brand onto the next level!” says Micheal Shi, VP, Sales Company. WM Motor Technology Group Co., Ltd

According to FCB Shanghai, the new work for Weltmeister will be out soon in May.

Following a pitch participated in by several multinationals, FCB Manila has been awarded the print and TV campaign requirements for CityMall Commercial Center, the retail arm of DoubleDragon Properties Corp.

FCB Manila will lead the brand advertising campaign for CityMall across print and television platforms that are seen to increase awareness and interest for the contemporary shopping destination catering to every Filipino in the countryside.

DoubleDragon aims to have 60 operating CityMalls in 2019. By the end of 2020, it expects to have a total of 100 malls located in such exciting destinations like Boracay, Baler, Koronadal, Zamboanga, Cotabato, Davao, Dumaguete and Mindoro including Aparri in Cagayan province.

Shoppers can find the most loved homegrown Filipino brands such as Jollibee, Mang Inasal and Chowking including Red Ribbon and Highlands Coffee that are also a staple in every CityMall. Aside from a modern retail grocery, the malls – which will have a floor area of 7,000-10,000 square meters – will also feature hardware stores, salons, optical shops, apparel shops, banks, ATMs, money transfer branches, dental clinics and gadget stores, among many others. Down the line, all CityMalls will eventually have a cinema.

“We are excited at the prospect of working with CityMall and providing our creative expertise to achieve its vision of becoming the largest chain of

community malls in the country. We really look forward to the challenge of helping make CityMall a top-of-mind destination serving customers in the grassroots areas mostly in Visayas and Mindanao,” said FCB Manila CEO Diana Lesaca.

In a text message, DoubleDragon chairman Edgar “Injap” Sia expressed his anticipation of the upcoming collaboration with FCB Manila, expressing thanks to the agency and saying, “I’m looking forward to a great TVC soon!” referring to the upcoming TV commercials that will soon be produced.

“We are grateful to Mr. Injap Sia for his trust and confidence in FCB, and we will give the project the best service and creative work we can muster,” Lesaca affirmed.

Source: FCB press release


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