FYI

Golin Hong Kong wins social media account for AIA Insurance

The Hong Kong branch of public relations firm Golin has won the social media mandate for AIA insurance.

The scope of work includes content creation and management for social platforms including LinkedIn, Twitter and Instagram

The announcement:

After a competitive agency pitch AIA, the world’s largest independent publicly listed pan-Asian life insurance group, has appointed Golin Hong Kong to support with content creation and management for a number of its social platforms, including LinkedIn, Twitter and Instagram.

The remit is to support the advancement of AIA’s brand promise – Healthier, Longer, Better Lives. Golin’s Digital and Creative studio will be creating original content as well as leveraging AIA’s existing partnerships.

Mark Walters, Head of External Communications, AIA commented: “As we work to bring to life our purpose-led brand promise we need a strong partner to help us cut through the noise and speak directly to our audience on the social channels they are using in a way that encourages community growth and engagement. Golin has a fantastic understanding of the digital landscape in Asia and the team impressed us with their fresh approach and creative. I look forward to working with Golin and together achieving our vision.” 

“AIA has been around for 100 years this year, and is a loved and respected brand. It’s a business that believes in listening to its customers and making a difference. We’re honored to have been chosen as the social media partner to support the corporate brand and its new position, which is incredibly relevant in this era of health and wellness” said Jane Morgan, Managing Director, Golin.

Source: Golin press release

 

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