FYI

Olx India appoints iProspect as its digital media agency

Digital agency iProspect has won the account for online secondhand goods marketplace OLX India.

The agency attributes the win to “thought leadership, customer centric thinking and technological expertise.”

The announcement:

iProspect India, the digital performance agency from the house of Dentsu Aegis network, has bagged the digital media duties of online marketplace, OLX India. The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi office.

Commenting on the win, Rubeena Singh, CEO, iProspect India said, “OLX changed the way one looked at online marketplace in the country and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”

Thought leadership, strategy, customer centric thinking, technological expertise are a few parameters on which OLX India opted for the agency.

On the association, OLX India, in a statement said, “OLX is determined to effectively reach the growing internet population of India and to partner our journey of this growth, we have iProspect on board as our Digital Media agency. After a two-month long pitch, we believe iProspect was able to understand the brand OLX, its ambitions and its influence in the digital classifieds space. This is extremely critical for us and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience.”

Source: Dentsu Aegis Network press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing