Tiger Beer opens its first international experiential concept store in Dubai

Tiger Beer has opened its first international experiential concept store in Dubai. Located at the Asian Street Kitchen section of the Dubai International Airport, the Tiger Street Den gives travellers a curated mix of Singaporean food, art, design and beer. 

Tiger Street Den will also double up as a venue for both creative talent. It hosted its first live art performance by Singaporean group Tell Your Children. Visitors were also given branded T-shirts created by Dubai based artist, Joya. 

Tiger Heineken Asia Pacific director of international brands Venus Teoh said: “As a brand born and brewed in Singapore, we are excited to bring our Tiger Street Den concept from Singapore to its first international location in Dubai, giving visitors from all over the world a taste of Singapore. 

“Following our launch at Jewel Changi Airport in Singapore earlier this year, this new addition in DXB will be our second global lighthouse and will be a great space for us to stretch our boundaries and uncage creativity.”

The brand recently tied up with the Singapore Tourism Board, committing $3.2 million to joint marketing activities over a two year period.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing