Ogilvy Singapore wins South East Asia business for Japan Airlines

Ogilvy has been appointed the agency of record for Japan Airlines for the Asia and Oceania region.

The integrated communications mandate will be led out of the agency’s Singapore office. Japan Airlines had previously appointed M&C Saatchi Japan in November 2017 as creative agency with a “global branding” remit.  

The announcement:

Ogilvy today announced that it has been appointed as the Agency of Record for Japan Airlines in the Asia Oceania Region, following a competitive pitch.

 The appointment will see Ogilvy responsible for integrated communications work in Southeast Asia, spanning the agency’s capabilities in brand strategy, creative, social and digital services. The agency will be tasked with delivering campaigns that will drive business results by combining creativity with technology, customer engagement, commerce and partnerships. Ogilvy Singapore will be the lead agency for five strategically important markets in Southeast Asia. 

Sze Hunn Yap, Regional Marketing Manager, Japan Airlines, said, “Ogilvy’s deep understanding of our business coupled with their creativity, speed, precision and expertise in integrated work was a powerful combination. By tapping on Ogilvy’s strong network in the region, we can have seamless integration and execution of campaigns with a keen sense of local cultural nuances across the diverse Southeast Asia markets. Through this partnership, we aim to compel travellers in Southeast Asia to choose Japan Airlines as their preferred airline for travels to Japan and North America. We are confident that our partnership with Ogilvy will break new ground for us.” 

Chris Riley, Chief Executive, Ogilvy Singapore, said, “We are deeply honoured to be part of this journey with Japan Airlines as it continues to modernise and transform its business. Through the development of innovative and engaging integrated work, we hope to bring Japan Airlines’ vision to life and forge stronger connections among travellers in the region, and in turn, further Japan Airlines’ ambition of becoming one of the most preferred airlines in the world. It is our job is to push boundaries with creativity and technology, and build a brand that will soar higher within local markets while achieving global impact.” 

Source: Ogilvy press release


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