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Pinterest officially launches South East Asia and India hub based in Singapore

Social media firm Pinterest has officially started its Singapore office. The Singapore operation is a hub that is currently servicing South East Asia and India, as part of Pinterest’s expansion across the Asia-Pacific region. 

A release from Pinterest said: “Asia-Pacific is one of our fastest growing regions with millions of people currently using the platform each month, a number that has increased by more than 50% over the past year (June 2018 to June 2019). 

“People in these countries are also saving more than seven million ideas on Pinterest each day.” 

The Singapore office is headed by Ayumi Nakajima who is country manager for South East Asia and India. Nakajima has been with Pinterest for the last four years, working in Tokyo and London before Singapore and has previously worked for Facebook and Nielsen.

Speaking about the potential of the region, Nakajima said: “There is a great opportunity for brands, publishers and creators on Pinterest to connect with engaged users when they are considering what to do or buy next. With a team based in Singapore, we’ll be able to offer an even more relevant experience in one of our fastest growing regions.” 

Claiming to offer a different proposition from other  “friend-focused” social media platforms, Pinterest said: “It is where people go to focus on themselves. 

“More than 250 million people around the world come to Pinterest each month to plan their future — including what to eat for dinner, what products to buy, where to travel and how to decorate their homes. 

“Most people come to the platform ready to try something new, making it ideal for businesses, publishers and creators to feature their products and services, how-to videos and tutorials, and to tell an interesting brand story.”

So far, the team has worked with regional partners like Vogue and Miss Malini in India and MasakTV, Tastemade and Femina magazine in Indonesia.

Pinterest also has a team in Japan based in its Tokyo office, which opened in 2013.

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