Samsung appoints ada as its digital agency in Cambodia

Digital agency ada has won the mandate for Samsung in Cambodia.

The scope of work covers strategy, media buying, social media and content creation.

The announcement:

ada, the largest company in Asia that integrates data, insight, media & content to deliver business outcomes, has been named Digital Agency for Samsung Cambodia. Their scope of work includes digital strategy and digital media buying, social media always-on strategy and content creation as well as community management for 2019. With operations in 9 countries across South Asia and Southeast Asia, ada is backed by the Axiata Group and Sumitomo Corporation.

This follows a competitive pitch process, which saw 6 agencies participate, including the incumbent.

ada takes a data driven approach to advertising with their proprietary Data Management Platform, and an in-house team of data scientists, analysts and AI engineers, who have access to data from more than 300million individual devices across Asia. Campaigns and creatives are born from deep diving into target consumer demographics and studying behavioural patterns. 

With access to rich Cambodian data, ada was able to paint a compelling picture of how Cambodians live, travel, work and play.  They were also able to answer questions on the roles electronics play in daily lives, and even who is about to upgrade their device. 

Socheath Chea, Head of Marketing at Samsung Cambodia: In our competitive industry it is important to understand consumers and their behaviour – what they want, when they want it and how they want it so that we can promote the right products and  formulate attractive packages that suit their needs. Technology available to us today has changed the way we market and we need to adopt new strategies to stay ahead of the game. ada’s data-driven approach provides us with insights on potential consumers beyond our existing customer base, allowing us to reach out to new segments.”

Hubert Marchand, ada’s Country Director for Cambodia said: “This has been a key win for ada Cambodia as we bring a different approach to traditional advertising by putting data first. All our campaigns are carefully crafted  and designed with granular data insights which improves our audience targeting at all levels. What is important to us is that our clients achieve their business outcomes as cost effectively as possible.” 

Source: ada press release


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