Damien Bray to leave Singapore Press Holdings content marketing arm Sweet

Damien Bray, chief sweet officer at Sweet, a creative and content marketing agency that is part of SPH, will be leaving the company. Speaking to Mumbrella, Bray said: “I’ve been working at entrepreneur intensity for 35 years now. So it’s time to focus more on myself, my family and close friends. 

“I’m looking forward to traveling for pleasure and new experiences and not meetings. I’m also planning to produce a documentary film that’s been in my head for years.”

Bray will be in the role till October end. Asked whether Sweet will continue after his departure and about the succession plan, Bray said: “Sweet will build from strength to strength on the foundations I’ve built. My successor has not been appointed as yet.”

Bray’s association with SPH began after the publisher acquired a stake in his content marketing firm Brand New Media. Last year, SPH brought all its diverse content marketing firms under a single brand Sweet, naming Bray as the chief sweet officer.

SPH has recorded several quarters of decline in its flagship media business, with its interests in real estate registering a much stronger growth.


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