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MediaCom bags PlayStation account for SE Asia

MediaCom has won the PlayStation media mandate for South East Asia. The appointment covers media planning and buying. 

MediaCom has a pre-existing relationship with PlayStation, having worked on the brand since 2016 across the United States as well as Europe, Middle East and Africa. 

MediaCom Asia-Pacific CEO Mark Heap said: “We are delighted to extend our relationship with such a prestigious and ambitious client.

“We obviously know them well, having worked with them for three and a half years, so we can’t wait to help PlayStation achieve its growth ambitions in such a vibrant and engaged region.“

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