FYI

OMD Vietnam retains media mandate for Acecook instant noodles

Instant noodles brand Acecook has reappointed OMD Vietnam as its strategic media partner. This is OMD’s fourth consecutive year with the brand.

The retention came after a competitive market review. The mandate includes managing the integrated media strategy as well as planning and buying for Acecook. OMD recently retained the Vinamilk brand in Vietnam, after a fresh round of pitching. 

The announcement:

Acecook has reappointed OMD Vietnam as its strategic media partner for the fourth consecutive year. The retention follows a competitive market review and will see OMD continue managing the integrated media strategy as well as planning and buying duties for Acecook’s major brands, comprising modern, rice (e.g. Pho De nhat, Bun Hang Nga, Hu tieu Nhip Song) and new products.

Operating in a highly competitive and fragmented category, the partnership will ensure Acecook, the leading manufacturer of instant noodles in Vietnam, continues to drive fresh growth and maintain its number one position in the marketplace. OMD’s proven capabilities in strategic planning and driving business results for Acecook have led to the successful extension of the partnership that commenced in 2016.

“As a company, we believe in creating long-term partnerships with our key agency partners as these relationships yield stronger outcomes,” commented Tamada Motohiko, Acecook’s Marketing Director for Vietnam. “Over the past three years, OMD has proven they are the best partner for our business through the valuable insights and innovative tactics they continue to deliver, as well as their solid strategy for our media communications. We look forward to continuing our relationship with them and driving further success for our brands.”

Julien Courant, Chief Operating Officer at Omnicom Media Group Vietnam, added: “We are delighted to retain Acecook’s trust and confidence in OMD and extend our partnership. The team has certainly proven its ability to continue delivering Better Decisions, Faster for the client in a highly competitive marketplace where dozens of new products emerge every year. We look forward to continue rising to the challenge together and ensuring Acecook’s communications deliver cut-through and impact for their market-leading brands.”

Source: OMD press release

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