Sephora Malaysia creates ‘My Face, My Pride’ campaign for Independence Day

For its first ever Merdeka (independence day) campaign, beauty brand Sephora has created a campaign called ‘My Face, My Pride’ in association with Zeno Group Malaysia and production house Graph Studios.

A note from Zeno Malaysia said: “Inspired by the historical moment when Malaysia gained its independence 62 years ago and how every Malaysian has played a part in pushing this nation forward through the years, this campaign presents the national pride on our faces. 

“Represented by four iconic Malaysians from various walks of life, the campaign engages with those who are seen as leaders in their respective fields: Pandelela Rinong, our national diver and two-time Olympic medalist take the lead, alongside fashion model and actress Rubini Sambanthan, graffiti artist Kenji Chai, and Ally Mukhriz, representing the working professionals while being a renowned presence in the social sphere.”

The video which plays out over Sephora Malaysia’s Facebook and Instagram includes an activation element where Malaysians share their stories about what makes them proud citizens.


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