FCB KL wins creative, digital and social mandate for Darlie toothpaste

FCB Kuala Lumpur has won the mandate for Darlie toothpaste across creative, digital and social. 

The win was attributed to hand’s on leadership and a willingness to understand intricacies of the brand and its category challenges

The announcement:

Hawley & Hazel, the owners of the Darlie brand has appointed FCB Kuala Lumpur as their creative, digital & social media agency of record for Malaysia following a pitch. 

On why FCB was selected, Ian Chew the General Manager of Hawley & Hazel Malaysia said “What impressed us about FCB was their commitment to understand the intricacies of the brand and the category challenges. Their leadership team has been hands-on from the very 

first meeting. And in the reviews leading up to and during the pitch itself, it was very clear that the work was strategically and creatively on point.” 

Shaun Tay Co-owner & CEO of the FCB Malaysia Group on agency’s latest victory “We’re absolutely ecstatic with the win. It’s a brand that we had really wanted to work with as the people driving it are awesome and their ambitions, utterly inspiring. There’s tremendous opportunity to create work that will unleash the brand’s full potential.” 

It’s all smiles at FCB Kuala Lumpur with the agency’s latest win. 

Source: FCB KL press release


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