Singapore Airlines creates ambient song ‘Non Stop’ as part of its ‘Seattle Sounds Even Better Now’ campaign

Singapore Airlines has launched a campaign called ‘Seattle Sounds Even Better Now’ to mark its first nonstop flight to Seattle. It has released an ambient music track called ‘Non-Stop” – a creative collaboration between SIA and Seattle-based artist Chong the Nomad – as part of the campaign. A spokesperson for SIA said: “The initial creative concept was proposed by TBWA, but it was subsequently co-developed as a team.

“TBWA and our production team identified Chong the Nomad as one of the artistes who will be able to bring our ideas to life. Her style of music production was in line with what we were looking for.”

The track features ambient sounds from the A350-900, the airplane that is being used on the route and can be heard for free on Spotify. SIA has also released a video chronicling the creation of the track:

‘Non Stop’ consists of a seamless arrangement of A350 aircraft and cabin sounds such as the roar of the engine, silverware clinking, the click of the seatbelt, the ding of the flight attendant button and even the voice of the Singapore Girl, besides percussive elements such as taps on the tyres of the A350’s nose-wheel or the whirrs and ratchets of cockpit controls.

SIA senior vice president of sales and marketing Campbell Wilson said: “Seattle is known for its rich music scene and is home to major musical influences such as Nirvana, Pearl Jam and Jimi Hendrix. 

“With the launch of our first flights to Seattle, we wanted to have a little fun and pay a contemporary tribute to this heritage by creating a music track that’s completely one-of-a-kind. 

“Working alongside up-and-coming producer and beatsmith, Chong the Nomad, we’ve created a brand new track by remixing sounds collected directly from our Airbus A350, and we’re excited to share with everyone the final product of this innovative and playful collaboration.”


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