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Skyscanner goes in for global brand revamp with new logo and typography

Online travel specialist Skyscanner has gone in for a global brand refresh, working with independent branding and design agency Koto.

The new look has been unveiled across Skyscanner’s 59 markets including Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam, South Korea, Japan, India, China, Hong Kong and Taiwan  in the region.

The changes include a new logo, typography and a greater focus on visuals – both photographs and illustrations. According to a note from Skyscanner, the brand refresh coincides with the travel portal reaching 100 million peak monthly users.

Speaking about the change, Skyscanner chief marketing officer Joanna Lord said: “I am beyond excited to launch our new brand. It is absolutely beautiful – but it goes so much deeper than just a refreshed look. 

“It allows us to recommit to the mission of Skyscanner but also point more clearly to where we are going.  As a company we always strive to do more and provide the best products and services, first for flights and now for your entire trip. This is a hugely exciting time for Skyscanner as we look to the future.” 

The brand refresh will be followed next year by a full-fledged ad campaign next year.

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