Wunderman Thompson planning director Jaclyn Lee takes senior role at 72andSunny Singapore
Wunderman Thompson planning director Jaclyn Lee has left the agency after a little more than a year to join 72andSunny Singapore as strategy director.
Lee only joined Wunderman last August, working on the Friso and the Singapore Bicentennial accounts. She previously spent almost four years at BBDO Singapore and, more recently, was planning director at Isobar.
The planner said she was drawn to 72andSunny for its “fresh perspective” in building “an agency model of the future”.
72andSunny Singapore executive strategy director Ida Siow added: “Jaclyn is a 21st century strategist, who understands how brands flex in a modern business and communications ecosystem.”
Steve Jones is regular contributor to Mumbrella in Australia and Asia having held the title of chief reporter for several years. He is a journalist with more than 30 years experience and has worked for a number of consumer and trade titles in the UK and Australia
“…how brands flex”
Planning term of the week.
Reply‘21st century and brands flexing…..I can only imagine how
Reply[Edited under Mumbrella’s community guidelines] the planning will be if the quotes are all blah, and more blah!
Two jobs ago, she was planning director. But we just hired her as strategy director – in a ‘senior role’!
ReplySo basically JWT all over again
ReplyJWT now with 21st century brand flex. Whatever that means!
ReplyWelcome to 72andSunny Singapore a.k.a. [Edited under Mumbrella’s community guidelines]. Hey. I can’t finish this burger. You want these leftovers too?
ReplyCoined in 1999 by then-Cornell psychologists David Dunning and Justin Kruger, the eponymous Dunning-Kruger Effect is a cognitive bias whereby people who are incompetent at something are unable to recognize their own incompetence. And not only do they fail to recognize their incompetence, they’re also likely to feel confident that they actually are competent.
ReplyLets be clear; Planning didn’t invent the pseudo-babble that pervades our industry… everyone has had a hand in that. If there is any department that has the most valuable tangible skills it’s the one filled with people who can rationalise, analyse, quantify, simplify and conceptualise. Not the bag handlers and note takers, few of which can be commercial. Not the plagiarisers or unimaginators who put ego first and industry and elbow grease last.
Reply“Lets be clear; Planning didn’t invent the pseudo-babble that pervades our industry… everyone has had a hand in that. If there is any department that has the most valuable tangible skills it’s the one filled with people who can rationalise, analyse, quantify, simplify and conceptualise. Not the bag handlers and note takers, few of which can be commercial. Not the plagiarisers or unimaginators who put ego first and industry and elbow grease last.”
Classic low brow planner vibes dripping off the above passage. The second sentence is an embarrassing attempt at stringing together some rhyming words more to impress rather than communicate. Plus…….note the flagrant abuse of the English language by making up some big, bullshit word that doesn’t exist …UNIMAGINATORS. Tells you all you need to know.
ReplyI’m a suit. But never-mind. Hopefully you’re not a copywriter.
ReplyLook at Sharon…flexing.
LOL
ReplyOne decent copywriter is worth five planners.
ReplyCan copywriters do qual and quant research strategies, data analysis, write vertical whitepapers, plan business strategies etc etc etc
The anti-Planning sentiment on here would be funny if it didn’t come from people who forward on client e-mails or copy design students work for award submissions.
ReplyI’d be crying tears of joy if Planners could stick to “qual and quant research strategies, data analysis, write vertical whitepapers, plan business strategies etc etc etc”
That’s rarely the case….these ****** actually think they know how to make ads and ‘flex’ their authority to interfere
Replyin every piece of creative. Once it gets rejected or the pitch is lost, they move on to the next phase of wreaking havoc elsewhere….with zero accountability.
“Can copywriters do qual and quant research strategies, data analysis, write vertical whitepapers, plan business strategies etc etc etc”
Oh. So that is what planners are supposed to be able to do? You could have fooled me.
ReplyGet over it WW.
ReplyIn this business, one is either a producer of revenue or an overhead.
ReplyIf one isn’t bringing in money, you’re simply costing money.
Look yourself in the mirror and ask yourself that question.
isn’t making money from strategy and monetising their capabilties then that’s on them, but strategy is not a cost centre.
ReplyEver seen an agency invoice before?
ReplyThere’s a line item for creative concept, copy writing, art direction, creative supervision, project management etc.
Have never signed or seen a PE line item for Strategy.
Even peanuts, ice water, tea and pickles are itemised on a restaurant’s bill. Heck, even service charge.
I don’t know who this agency is. So i visited their website and hit the Singapore office link and I can’t find any work. I don’t understand. How can any agency in this day and age [Edited under Mumbrella’s community guidelines].
ReplyHave your say