Wunderman Thompson Thailand wins entire portfolio of dairy company Foremost

Wunderman Thompson Thailand has won the entire portfolio of product for dairy company Foremost, a part of Friesland Campina.

The win comes around the time the agency has formally launched with a newly rebranded headquarters in Bangkok.

The announcement:

Wunderman Thompson Thailand has been appointed as Agency of Record for Foremost’s entire portfolio of products, as well as being Thailand’s biggest winner at the prestigious international CLIO Awards. These major wins came as Wunderman Thompson launched its newly rebranded Bangkok office at FYI Center, marking its official start as a creative, data and technology agency that inspires growth for ambitious brands.

This marks a winning start for Wunderman Thompson, one of the strongest agencies in Thailand’s communication industry, uniting two leading agencies to provide end-to-end solutions across creative, data, commerce, consulting and technology services by combining the best of J. Walter Thompson and Wunderman.

Foremost (part of Friesland Campina), established for more than 60 years in Thailand, is one of the biggest names and leading brand in dairy RTD and dairy products including milk, yoghurt drinks and taste enhancement products. Wunderman Thompson was awarded the business following a multi-way pitch that concluded in August, work has already commenced on the account.

Wunderman Thompson Thailand also picked up a Gold and Silver at Clios, making them the country’s biggest winner at Clio 2019. It also adds to an already impressive awards haul this year, including AdFest Grande Lotus, Cannes Lions, APAC Effies and AdStars. 

Commented Maureen Tan, Chief Executive Officer, Wunderman Thompson Thailand, “We are incredibly proud to be appointed as Agency of Record for Foremost Thailand. These wins are a strong testament to our early success and what Wunderman Thompson Thailand is ready to offer.

“Our office now houses 400 talented people in Wunderman Thompson’s main team and various specialized divisions with a healthy client portfolio of over 100 brands who are inspired to grow with us. It is the place for quality deliverables and impactful campaigns that are shaped around the needs of each client, both through individual creation and effective collaboration across all disciplines. We are confident that, with our creative excellence that has bagged awards from across the globe combined with our strategic, data analytics and tech capabilities, we are ready to provide the most comprehensive solutions to our existing and new clients as the best one-stop agency.”

“The rate and scale of change is greater than at any time in our living memory. This is how the world is today and will continue to be in the future. Wunderman Thompson’s extensive capabilities will further distinguish us in the Thai market and effectively position Wunderman Thompson Thailand as the best future-facing agency in Thailand,” she concluded.

Source: Wunderman Thompson press release


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