Kelly Pon becomes first female chief creative officer at BBH China

BBH China has promoted Kelly Pon to chief creative officer. Pon was previously executive creative director at the agency and is now its first ever female CCO. 

Pon’s promotion comes in the wake of the exit of chief creative officer Arthur Tsang who had joined in October 2017, moving from BBDO Greater China where he was CCO.

Pon has previously worked for M&C Saatchi and Ogilvy. Her LinkedIn profile lists her as a founder of Elevator Club a Shanghai-based night club.

She is a veteran at BBH having joined the Singapore operations in 2002, working on brands like Johnnie Walker, Levis and Unilever for Asia-Pacific. 

She was part of the founding team at BBH China, moving in 2006. Her work on brands like LG and Sephora was run globally. She has also worked on Audi, Google, Fed Ex, Shangri-La and Bose. 

BBH China CEO Christine Ng said: “Kelly is a multi-talented, multilingual and multi-faceted individual who embodies the best of the BBH values and is one of the blackest of the Black Sheep ever to work for our brand. 

“A married mother of three, Kelly has been a prominent female role model not only to the staff in BBH China but across the BBH offices worldwide. She inspires those around her every day, and I am confident that she will continue to raise the bar in her new role.”

 Pon added: “This dream role wouldn’t have been possible without the inspiring female creatives and leaders in our industry who have paved the way for people like me to step up. I am especially grateful to Arto and Christine for believing in me and letting me contribute to their legacy and for challenging me to push my creative boundaries.”


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