Kelly Pon becomes first female chief creative officer at BBH China
BBH China has promoted Kelly Pon to chief creative officer. Pon was previously executive creative director at the agency and is now its first ever female CCO.
Pon’s promotion comes in the wake of the exit of chief creative officer Arthur Tsang who had joined in October 2017, moving from BBDO Greater China where he was CCO.
Pon has previously worked for M&C Saatchi and Ogilvy. Her LinkedIn profile lists her as a founder of Elevator Club a Shanghai-based night club.
She is a veteran at BBH having joined the Singapore operations in 2002, working on brands like Johnnie Walker, Levis and Unilever for Asia-Pacific.
She was part of the founding team at BBH China, moving in 2006. Her work on brands like LG and Sephora was run globally. She has also worked on Audi, Google, Fed Ex, Shangri-La and Bose.
BBH China CEO Christine Ng said: “Kelly is a multi-talented, multilingual and multi-faceted individual who embodies the best of the BBH values and is one of the blackest of the Black Sheep ever to work for our brand.
“A married mother of three, Kelly has been a prominent female role model not only to the staff in BBH China but across the BBH offices worldwide. She inspires those around her every day, and I am confident that she will continue to raise the bar in her new role.”
Pon added: “This dream role wouldn’t have been possible without the inspiring female creatives and leaders in our industry who have paved the way for people like me to step up. I am especially grateful to Arto and Christine for believing in me and letting me contribute to their legacy and for challenging me to push my creative boundaries.”
Congrats Kelly, more than well deserved!!
ReplyCongrats Kelly. Well deserved.
ReplyYes….who says hard work and doing real work
Replydon’t get rewarded.
Congrats Kelly! Very well deserved.
ReplyCongrats Kelly! Great recognition.
Replyone of the most creative and inspiring leaders out there! *airhorn*
ReplyThis announcement has all the ingredients missing from the one that
broke news of another female CCO some days ago.
Grace, humility, fully deserved, no bizarre outlandish claims.
Just class.
ReplyThe work in her portfolio though…
ReplyWhat have you done though…
ReplyI’d rather celebrate a CCO who has slogged their butt off on real work
Replyinstead of dabbling in the deceit of doing fake ads…I’ll gladly take that.
Because this individual has the knowledge of what it takes to create
real work and deal with all the restrictions that come with it. Your snarky comments, Im sure zero fornications are given over in Shanghai.
After 17 years, that’s what I would call a perfect culture fit.
ReplyRewarding a long servant aside, a CCO is sacred, an important role to set a high standard and a compelling vision for a “creative” agency. It’s beyond being a work horse. Agree that she has [Edited under Mumbrella’s community guidelines]. But for the level that market is operating in, it is probably acceptable. Standard isn’t [Edited under Mumbrella’s community guidelines]. Though it is commendable that she aren’t known to be winning for the fake work. We shouldn’t mistaken that therefore [Edited under Mumbrella’s community guidelines]. There’s a difference between good real work and bad real work. Simply do a search [Edited under Mumbrella’s community guidelines] and it’s evident.
ReplyThere’s nothing ‘sacred’ about a CCO post. In Asia, with one or two exceptions, it is usually held by people who came to attention by doing fake ads and winning awards for them.
I would say the real ads done by one of these fakers and someone who may not have a rich haul of awards would be roughly the same.
Reply[Edited under Mumbrella’s community guidelines]. That’s what the both of you are saying. I support that statement. It needs to be pointed out and end putting [Edited under Mumbrella’s community guidelines] on a pedestal. The more we celebrate [Edited under Mumbrella’s community guidelines] the worst it gets.
ReplyIt took an agency 17 years to agree she’s a right fit. Hmmmm…
ReplyCongrats to Kelly and kindly note that BBH China does not scam their way to stardom. Their TVC and branding work has always gotten good reviews by clients and their industry peers.
Please also take note that this particular agency network is not supportive of scams or [Edited under Mumbrella’s community guidelines].
ReplyHave your say