Learn how to go viral on social media like ‘Gary Vee’ – with VaynerMedia’s session at Mumbrella360 Asia

The secret sauce that has led Gary Vaynerchuk to become possibly the most prominent marketer in the world on social media will be revealed in a session by VaynerMedia’s Singapore office head Avery Akkineni – at the Mumbrella360 Asia conference in Singapore this November (5-7).

Speaking to Mumbrella in advance of the event, she said in a video interview: “Gary’s personal brand is tremendously helpful for VaynerMedia. Having a CEO who practices what we preach in terms of earned media is so helpful for us. He really has his finger on the pulse from a social media and digital marketing perspective.”

During the video interview, Akkineni also talked about the importance of agility for agencies and the need for brands to grasp the nettle on two-way communication with consumers. VaynerMedia launched in Singapore earlier this year and has ambitions to win clients right across Asia using the Lion City as its Asia-Pacific hub.

She claimed that 2019 was a “beta year” for the agency in Asia, which would be fully operational with a bigger staff in 2020. Akkineni also stressed that she had been really impressed by the independent agency scene in Singapore since arriving – namechecking Goodstuph, Bonsey Jaden and BLK J as star performers.

The session at 360 will share the Gary Vee playbook – including how best to use data and cultural insights from social media content, and how you can utilise those lessons – and make them valuable for clients. 

Ultimately, delegates will learn how you can develop highly relevant and targeted social media strategies to break through the clutter and ‘win’ at digital advertising.

Those attending will also get to hear a pre-recorded video address from the VaynerMedia CEO himself, the New York-based Gary Vaynerchuk. He will answer specially tailored questions for the Mumbrella audience. It will be a happening you cannot afford to miss.

It is the second time the conference will be held. Back in 2017, the first event saw more than 1,100 delegates attend 70 sessions. Some of the industry’s most prominent speakers from across Asia and the rest of the world will feature on the programme. The format also includes one-to-one networking, a large exhibition zone, Speaker’s Corner and masterclass workshops as well as the four main content stages.

The annual Mumbrella Asia Awards ceremony will also take place during the same week as Mumbrella360 Asia – November 5 to 7 – meaning that those coming from outside Singapore only need to make one trip to attend both events at the Marina Bay Sands convention centre. 

Tickets can be purchased on the event website. The conference is targeted at client-side marketers, ad agencies, media owners, adtech players, consultancy firms and related segments like recruitment and executive education.

“This year, Mumbrella360 Asia is going to be even bigger and better than 2017,” Carroll said previously. “Without a doubt, this is again going to be the region’s, if not the world’s best media and marketing conference this year.”

Already onboard as sponsors are Bonsey Jaden, IPG Mediabrands, Wunderman Thompson, PHD, Unruly, Brave Bison, Verizon Media, Getty Images, Mediacorp, MediaOcean, Moving Walls, Shutterstock, Taboola, WarnerMedia Entertainment Networks, Hong Bao Media, CNBC, Tickled Media, RhythmOne, Qualtrics, Shootsta, Reuters, Acquia, AnyMind Group and The Code Co – with Singapore Tourism Board also supporting the event financially.

For further information on the conference and to buy tickets go to the Mumbrella360 Asia website here. In addition, for information on the remaining sponsorship and exhibition opportunities at the event contact the partnerships manager Wilfred Wong on – and for content inquiries you can reach out to the Mumbrella Asia general manager Dean Carroll on 


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