Marketers use Singapore haze to engage with consumers

Marketers have leapt on the topical haze issue in Singapore, with health and petrol brands among those to have tapped into conversations on social media, according to analytics firm Social Bakers

A study singled out four brands whose creative approach generated the highest number of interactions per 1000 followers, using the hashtag #haze.

Aptamil came out top, with Caltex Singapore, Sai Hing Medical Hall and Super Singapore also performing well.

Social Bakers JAPAC vice president Charles Tidswell said the haze created an opportunity for brands to engage with consumers.

“During periods when interest is piqued, it’s not surprising that brands are using the topic to engage with their audience,” he said. “Whether it’s brands like Aptamil using haze to highlight children’s health, or petroleum brands like Caltex advising drivers to drive carefully due to reduced visibility, smart brands are jumping into the conversation and using the haze to share relevant and engaging content.”


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