McDonald’s apologises for tech meltdown as PJ offer remains ‘temporarily unavailable’
McDonald’s Singapore has apologised for its website meltdown which saw consumers unable to take advantage of a promotion which offered pyjamas as part of its recently launched ‘night in’ campaign.
And while its McDelivery web and app is now up and running, the fast food giant admitted a pre-order site, to fulfil the pyjama orders, will not be available until Friday.
The PJ offer remains “temporarily unavailable”.
The campaign offered a complementary eye mask for McDelivery orders over $18 with the ‘loungewear collection’ available through the Night in Bundle for $24.90.
Within minutes after the launch at 6pm yesterday the site crashed, sparking a social media backlash.
A McDonald’s spokesperson said in a statement: “We thank our customers for their patience, our McDelivery web and app platforms are back up and running. However, due to overwhelming demand, the McDelivery Loungewear Collection (pyjamas) is temporarily unavailable.
“We sincerely apologise to all our customers who were unable to make their purchase during launch.
“We are grateful for the keen interest and are committed to fulfilling our customers’ PJ orders via a dedicated pre-order site that will be up and running by Friday 11 October (afternoon).”
McDonald’s declined to reveal how many orders it had taken.
Steve Jones is regular contributor to Mumbrella in Australia and Asia having held the title of chief reporter for several years. He is a journalist with more than 30 years experience and has worked for a number of consumer and trade titles in the UK and Australia
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