FYI

Scarecrow M&C Saatchi wins first globally aligned business – Tourism Australia

The Mumbai-based Scarecrow M&C Saatchi has been mandated with creating the India leg of a campaign for Tourism Australia. 

This marks the first globally aligned campaign for the agency that merged with M&C Saatchi last year. M&C Saatchi won the global account for Tourism Australia, with the business being led out of its Sydney office.

The announcement:

Scarecrow M&C Saatchi will handle the Tourism Australia account for the Indian market. This is a part of the global account won by M&C Saatchi and led out of their offices in Sydney.

The agency has already started work to create some ground-breaking campaigns for the brand here in the Indian market.

Speaking on the win, Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, says, “Though we have handled quite a few global brands at Scarecrow in the past, this win is special, because this opportunity is the first since our partnership with M&C Saatchi last year. I have always believed that travel stimulates creativity and with Australia being a culturally rich destination, I am sure it will enrich our creative culture too.”

Moray MacLennan, CEO, M&C Saatchi Worldwide, says, “What better way to kick off our relationship with Scarecrow – a prestigious global win. The first of many.”

Richard Morewood, CEO, M&C Saatchi Asia, adds, “The work that M&C Saatchi Scarecrow are developing for Tourism Australia is a great example of why we’re so delighted to be partnering with them. The work is rooted in the strategic thinking from our Australian office, but brought to life brilliantly through local insights from the Scarecrow M&C Saatchi team.”

Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, had this to say, “Indians today are travelling more than they ever used to. With Australia offering something for everyone, it’s a great place that we want Indians to keep on their vacation goals list. And we are quite confident that M&C Saatchi’s India office, Scarecrow M&C Saatchi, understands the travel , tourism and hospitality category well, and they will come up with exciting campaigns that will bring the much needed boost for Indians to travel to Australia. Hoping for an exciting journey between us and them.”

Source: Scarecrow M&C Saatchi press release

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