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When brands and experience collide: Mumbrella360 Asia breakfast sessions announced

The topic of experience in relation to brands will be explored in two sponsored breakfast sessions at the Mumbrella360 Asia conference next week, featuring Shutterstock and Qualtrics.

On November 6 at 7.30am, Shutterstock will run its session on the Technology Stage titled ‘Connecting Great Visuals and Great Customer Experience: The Lessons for Brands’.

As well as getting a full breakfast, those delegates in attendance will learn how visual storytelling now dominates the media and marketing landscape – but, at the same time, still not enough emphasis is placed on great visuals to accompany campaigns and creative activations. The huge volume of images required in modern marketing means marketers often opt for the path of least resistance, with lowest common denominator imagery. 

This has to change. For the customer experience can only be optimised when beautiful and striking visuals are part of the work. It may be a cliché to say a picture paints a thousand words, but it’s still the universal truth.

Come along to this breakfast to learn how to be part of that change – through authentic storytelling enhanced by great images. There will be a number of pain-points discussed including the in-housing versus outsourcing debate and the custom options available in the marketplace.

Januschka of Shutterstock

Among the speakers will be Shutterstock Asia-Pacific senior director . She has been with the company since 2016 and before that worked for IBM and Cisco, among others. 

Also on the panel will be the Tickled Media CEO Susana Tsui. She has an agency background and was previously CEO at Dentsu China and Asia-Pacific CEO at PHD before that. 

Tickled Media CEO Tsui

Coming aboard too will be the Prudential Assurance Singapore head of customer experience and segments Harish Agarwal. Hel has been with Prudential since 2009 and his last role was heading up the marketing function at Prudential Singapore. He has worked in various leadership roles across multiple markets for Prudential. He has also worked agency-side previously, for Origami – a boutique shop based in Bangalore, India. Agarwal has worked internationally in India, Indonesia, Singapore and Hong Kong.

Agarwal from Prudential

Also on the mix on this panel will be Hilton Asia-Pacific director of consumer and digital communications Clare Woodford. She has been with Hilton for just 18 months, but is already immersed in the challenges the region’s biggest markets, like China and India, have to offer. She comes from an agency background – having worked for MSLGroup, Halpern and Grayling in London. She also has a bachelor of arts degree in public relations from Bournemouth University in the United Kingdom.

Hilton’s digital native Woodford

The APAC managing director of Vice Media’s creative agency Virtue, Aaron Pearce, will also participate. He is based in Singapore and has been with Vice for 18 months. Prior to that worked for Octagon in the Lion City and before that You Know Media in his native Australia.

Moderating this session will be the Mumbrella Asia editor Ravi Balakrishnan. He has covered the marketing, advertising and media industry for over two decades and was previously at Brand Equity in India before joining Mumbrella in 2018.

On November 7 at 7.30am on the Emergence Stage, Qualtrics will run its session titled ’The ‘Brand Experience’ Tools that Drives Business Growth’. Delegates will be able to again enjoy a full breakfast while hearing how in the experience economy, brand experience is crucial to growth – attracting new customers and garnering loyalty from existing ones. There’s no denying that brands that deliver exceptional experiences become category leaders.

 

But what is the secret to their success? The answer is in how they monitor their own brand, market and competitors – across all experience touch points in order to uncover breakthrough insights.

In this session, you will hear all about the best-practice approaches taken by the global market leaders. Delivering the pearls of wisdom will be the Qualtrics head of research and brand experience Lisa Khatri. Drawing upon more than 15 years’ experience across the Asia-Pacific region and the Americas, at Qualtrics she is responsible for helping companies including VW, Qantas, and Chobani, unlock and integrate the insights to grow their brands.

Khatri from Qualtrics

Again, moderating this session will be the Mumbrella Asia editor Ravi Balakrishnan. He has covered the marketing, advertising and media industry for over two decades and was previously at Brand Equity in India before joining Mumbrella in 2018.

If you have a ticket to attend Mumbrella360 Asia, you are welcome to attend the breakfast sessions by turning up at 7.30am.

It is the second time the conference will be held. Back in 2017, the first event saw more than 1,100 delegates attend 70 sessions. Some of the industry’s most prominent speakers from across Asia and the rest of the world will feature on the programme. The format also includes one-to-one networking, a large exhibition zone, Speaker’s Corner and masterclass workshops as well as the four main content stages.

The annual Mumbrella Asia Awards ceremony will also take place during the same week as Mumbrella360 Asia – November 5 to 7 – meaning that those coming from outside Singapore only need to make one trip to attend both events at the Marina Bay Sands convention centre. 

Tickets can be purchased on the event website. The conference is targeted at client-side marketers, ad agencies, media owners, adtech players, consultancy firms and related segments like recruitment and executive education.

“This year, Mumbrella360 Asia is going to be even bigger and better than 2017,” Carroll said previously. “Without a doubt, this is again going to be the region’s, if not the world’s best media and marketing conference this year.”

Already onboard as sponsors are Bonsey Jaden, IPG Mediabrands, Wunderman Thompson, PHD, Unruly, Brave Bison, Verizon Media, Getty Images, Mediacorp, MediaOcean, Moving Walls, Shutterstock, Taboola, WarnerMedia Entertainment Networks, Hong Bao Media, CNBC, Tickled Media, RhythmOne, Qualtrics, Shootsta, Reuters, Acquia, AnyMind Group, Moove Media, Smaato, Exponential, Hooq and The Code Co – with Singapore Tourism Board also supporting the event financially.

For further information on the conference and to buy tickets go to the Mumbrella360 Asia website here. In addition, for information on the remaining sponsorship and exhibition opportunities at the event contact the partnerships manager Wilfred Wong on wilfred@mumbrella.asia – and for content inquiries you can reach out to the Mumbrella Asia general manager Dean Carroll on dean@mumbrella.asia 

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