Circles.Life regional creative pitch draws in 50 agencies – winner to be announced later this month
Circles.Life intends announcing the winner of the pitch for its regional creative business on November 18, according to a company spokesperson. The Singapore-based telco which recently expanded operations to Australia and Taiwan had called for a pitch early last month.
According to the company spokesperson 50 agencies expressed interest, 27 pitched and four have been shortlisted, with a final round of pitching expected through the course of this week.
At the time of the announcement, Circles.Life regional manager brands and campaigns Megan Yulga had said: “All agencies who have no conflict of interest are invited to pitch. We’re looking for hustlers who want to be a part of our global story.
“We don’t want to follow the traditional campaign mould, but instead are open to smart experiments that cut through the clutter.”
Circles.Life currently works with VMLY&R in Singapore and BMF in Australia. A release from Circles.Life said: “The awarded agency will launch a coordinated multi-geographical campaign and be the first to mould the Circles.Life brand future.”
We know this drill. Of the 27 agencies that pitched, 1 will win, and the other 26 will have to wait and see which of their ideas have been recycled and regurgitated by the winning agency. The recycling will be done in a way that makes it hard to prove that the original idea came from one of the losing agencies, therefore saving the legal ass of both the client and the winning agency, but losing the moral high ground of both.
ReplyIs it true that this went up for pitch after the client found out [Edited under Mumbrella’s community guidelines]? This is a serious question.
ReplyI don’t know….but I’m almost certain the values the client is looking for in creative are not to be found there in the current climate.
ReplyExpect appropriate action in due course.
27 agencies pitched….??? The time, effort and internal time cost for both agencies and client alike will take this into six figures. This is absolute madness. Did the agencies know ahead of time that the client was casting the net so wide? If no, then the client needs serious educating. If yes, then agencies have no one to blame but themselves.
ReplyThe client talks a hell of a game….listening to the spiel you would think
this company is a hybrid of virgin airlines, nike, fcuk, benetton and a thai insurance firm. Sass, hustle, chutzpah, A-game and a few other buzzwords all rolled into one.
Meanwhile, [Edited under Mumbrella’s community guidelines] are kids dressed up in sandwich boards handing out “20GB data free” flyers around the malls.
I just hate it when the hype [Edited under Mumbrella’s community guidelines].
And the creative agency credentials [Edited under Mumbrella’s community guidelines].
ReplyDid ValMLY&R make the cut? The incumbent is surely in the mix.
ReplyHave your say