‘Peanut morphs into pumpkin’ as S4 Capital registers strong third quarter growth

S4 Capital has reported a 54% like-for-like increase in revenue for the third quarter with the Asia-Pacific region registering impressive growth, albeit on a smaller base. A note from S4 Capital on the results said: “Asia Pacific grew very strongly with gross profit up over 156% to £4.0 million in the third quarter and up over 150% like-for-like. Year-to-date gross profit grew almost 154% to £9.9 million and like-for-like was up over 149%.”

Alluding to a former reference to S4 Capital as a peanut, executive chairman Sir Martin Sorrell said: “The peanut has morphed into a pumpkin in time for Halloween 2019.”

S4 Capital said that it had made significant progress deepening existing relationships and winning new business in the third quarter, listing AB InBev Brazil, Sony Pictures, Coca-Cola, HP and Google; besides claiming clients under non-disclosure agreements in the tech, healthcare, employment, retail and household products sectors. 

S4 Capital also announced that it will be making two non-executive appointments to the board, one based in Silicon Valley and the other in Asia-Pacific which will bring the gender balance of non- executive directors to 50:50. 

Commenting on the results Sorrell said: “We continue to trade in line with ambitious internal and external expectations, both top and bottom line. Our very strong organic growth of well over 40%, so far this year, indicates that clients are responding very well to our purely digital, unitary, ‘holy trinity’ model of first party data fuelling digital content and programmatic. 

“As our new content and media partners, Firewood, based in Silicon Valley put it, ‘speed, quality and value’ are key. The mergers and asset purchase we have completed, so far this year, will broaden and deepen our capabilities and client relationships and convert clients to scale.”

S4 Capital recently announced a couple of new mergers into its MightyHive brand with Datalicious Korea and the UK-based ConversionWorks.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing