FYI

KRDS retains business from Singapore’s Neo Garden Catering

Singapore-based Neo Garden Catering has renewed its social media contract with KRDS.

KRDS will create content on social media sites like Facebook and Instagram, focusing on micro-moments, when users are in a celebratory mode. 

The announcement:

Singapore’s leading caterer, Neo Garden Catering has been serving up delicious food since its inception in the early 90s. It has become one of the trusted names in catering for their ability to offer high-quality food to both large crowds & small gatherings. Neo Garden Catering has partnered with KRDS Singapore for another year to grow their presence on Facebook and Instagram.

2018’s goal was to promote Neo Garden Catering as the one-stop caterer that truly empowers its customers with the experience of a personalised unique celebration for every occasion. One of the biggest highlights of 2018 was Neo Garden Catering’s Chinese New Year Game Microsite that ran for a period of 20 days. The microsite was designed to provide individuals to have his or her fortune read ahead of the Lunar New Year. Fans could then go on to redeem gift vouchers and a chance to participate in the Grand Lucky Draw (Grand Prize of $888). Over 1,500 people had their fortune read and 800 vouchers were given out!

The goal for this renewal is to enable fans to create new memories and celebrate important milestones, with Neo Garden Catering playing an integral role towards these celebrations.

The content on social will focus strongly on micro-moments – moments when users celebrate and drive conversations. 

The agency will also be developing an Instagram-focused content strategy and explore different types of Instagram Stories and interactive formats to weave an engaging brand story.

Amantha Koh, Assistant Marketing Manager at Neo Garden Catering, said: “Working with KRDS Singapore has been a great experience and rebranding of our Facebook has been a success. The team has also been very up to date with the latest trends and often updating us on their new features, innovation and ideas. We are looking forward to working with KRDS again.

Muhd Hidayat, Account Director at KRDS, said: “It gives us immense pleasure to partner with the No.1 caterer in Singapore once again and be a part of their journey. We look forward to bringing our comprehensive digital knowledge to help Neo Garden Catering build a strong community on social and to establish the brand as the go-to caterer for any events and occasions.”

Source: KRDS press release

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