Opinion

7 hours ago

The Gillette ad represents society ‘taking a step forward’ – says Ogilvy female CCO

Before I was an advertising professional. Before I was a writer. Before everything, I was a woman. As a woman, I experienced my first unwanted touch in a swimming pool. From an uncle I trusted. It was just a little touch. One can argue about his innocence. Maybe his hand slipped. Pools ...

2 days ago

Marketers get real: Using influencers without a strategy will do brands more harm than good

4 days ago

On the Gillette ad: ‘It’s time we’re either on the change-bus, or we’re off it’

5 days ago

‘I am surprised it took Gillette this long to evolve’

5 days ago

Gillette’s ‘toxic masculinity’ ad is ‘opportunistic and hollow’ – it will alienate its customers, but please #MeToo movement

6 days ago

The case for marketers being a bit more reckless in their content

1 week ago

Influencers and social media metrics are just ‘fashionable nonsense’ – says Dave Trott

1 week ago

Advertising ‘needs to grow up’ and get rid of the rampant ageism in the industry

1 week ago

Virtual personal assistants will become ubiquitous, but brands are not at all prepared for ‘voice’

2 weeks ago

No big brands have been built by online advertising because it’s a ‘private’ human experience

2 weeks ago

How can brands reach China’s ‘Slash Generation’?

2 weeks ago

Influencer fraud is everywhere, but only the data-rich social networks can stamp it out

2 weeks ago

How to be a ‘diversity ally’ in 2019 – by a ‘woke straight white dude’

2 weeks ago

Bandersnatch: Programmatic product placement could be just around the corner for Netflix

2 weeks ago

Has Bandersnatch changed the game – or is it just a great Netflix marketing ploy?

3 weeks ago

Why social media platforms need to lose the deadweight of fake users and engagement

3 weeks ago

Let’s ‘make marketing better’ – says Seth Godin

Opinion

The Gillette ad represents society ‘taking a step forward’ – says Ogilvy female CCO

Marketers get real: Using influencers without a strategy will do brands more harm than good

On the Gillette ad: ‘It’s time we’re either on the change-bus, or we’re off it’

‘I am surprised it took Gillette this long to evolve’

Gillette’s ‘toxic masculinity’ ad is ‘opportunistic and hollow’ – it will alienate its customers, but please #MeToo movement

The case for marketers being a bit more reckless in their content

Influencers and social media metrics are just ‘fashionable nonsense’ – says Dave Trott

Advertising ‘needs to grow up’ and get rid of the rampant ageism in the industry

Virtual personal assistants will become ubiquitous, but brands are not at all prepared for ‘voice’

No big brands have been built by online advertising because it’s a ‘private’ human experience

How can brands reach China’s ‘Slash Generation’?

Influencer fraud is everywhere, but only the data-rich social networks can stamp it out

How to be a ‘diversity ally’ in 2019 – by a ‘woke straight white dude’

Bandersnatch: Programmatic product placement could be just around the corner for Netflix

Has Bandersnatch changed the game – or is it just a great Netflix marketing ploy?

Why social media platforms need to lose the deadweight of fake users and engagement

Let’s ‘make marketing better’ – says Seth Godin

SUBSCRIBE