November 5-7, 2019 | Marina Bay Sands Singapore

Headline Sponsor

Ideas, interaction and opportunity like you’ll find nowhere else.

Mumbrella360 Asia is more than the region’s largest marketing and media conference. It’s the one place the entire ecosystem comes together to explore, expand, debate and make the connections that will shape future success.  Mumbrella360 Asia will showcase the region’s most sought-after thinkers across 75 sessions, as well as one-on-one networking, eight content streams, masterclasses, speaker’s corner and exhibition area.

We expect that 1,500+ of your C-suite peers will be there to see the likes of the WPP global CMO Laurent Ezekiel and the Accenture Interactive Operations global president Nikki Mendonça deliver their keynotes, to name but two. There will, of course, be content from the traditional media and marketing players like Unilever, Mars, Havas, Dentsu, Omnicom Media Group and the South China Morning Post but also new players like TikTok, Twitch, Circles.Life and VaynerMedia.

If your future is in Asia, and owning it is your aim, this is three days you cannot miss.


Nikki Mendonça

Global President - Accenture Interactive Operations, Accenture

International Keynote: The ‘Connected Customer Experience’: A View from Accenture Interactive on a Game-Changing Industry Approach

International Keynote: Deconstructing the Future of the Marketing Industry – A WPP Perspective

Laurent Ezekiel

Chief Marketing & Growth Officer, WPP

Nicole McMillan

Vice President Marketing, Mars Wrigley AMEA

Keynote: Brand Story – The Unique Marketing Journey of Mars

Keynote: Brand Story – The Unique Marketing Journey of Mars

As one of the largest privately held companies in the world, Mars has a unique approach to business as well as to marketing. The company has a whole host of household name products such as M&M’s, Snickers, Skittles, Uncle Ben’s Rice, Dolmio, Twix and Whiskas as well as the Wrigley brands Extra, Doublemin and Eclipse – and of course the Mars bar itself.

Although the Mars family is famously secretive, in this session you will hear from the company’s vice-president of marketing for Asia, Australia, the Middle East and Africa – one Nicole McMillan – about the unique marketing journey the brand has been on over the last 100 years. 

Singapore-based McMillan has been with Mars this time for two years and before that she worked for Mars-owned Wrigley in Hong Kong and Mars in Australia. Prior to that, she worked for Fosters and Campbell Arnotts, also in her native Australia. She is also a prominent member of industry association The Marketing Society.

Brand Story: How Circles.Life Disrupted the Telco Space in Asia with Game-Changing Marketing

Brand Story: How Circles.Life Disrupted the Telco Space in Asia with Game-Changing Marketing

Fun, mischievous and daring would be the words that best describe the Circles.Life approach to marketing and communications since the challenge telco brand launched some three years ago.

In fact, the brand has defined itself as an agile alternative to the legacy telco brands in South East Asia, not just through its products but its campaigns. This has included vandalism on Singapore’s MRT system, ‘free money’ vending machines and confrontational (but fun) print ads attacking the rigid telcos that have the largest market share.

As a result of this brave and bold strategy, Circles.Life has achieved a 5% market share in just three years – proving to be a disruptive player of the highest order.

In this session, you will hear from the woman who helped drive this progress is Circles.Life brand and campaigns regional manager Megan Yulga. She is based in Singapore and joined the company at the beginning of the journey back in 2016.


Megan Yulga

Regional Senior Campaign Manager, Circles.Life

David Dahan

CEO, WPP@Unilever

WPP@Unilever – A Radical Evolution

Reversing the Agency Brain Drain: What can be Done?

Pat Law

Founder and CEO, Goodstuph


The Lazada Story: Ecommerce Domination, ‘Shoppertainment’ and Becoming the ‘New Brands Incubator’
International Speaker: E-gaming 101 for Marketers
International Speakers: A Roadmap for Brands to Leverage eSports
International Speaker: TikTok Explained – The Power of User-Generated Content
International Speaker: Building Brand Value through Storytelling full of Emotion and Authenticity
Customer Experience: The Lessons for Brands from Innovators like Apple
International Speakers: The Future of Advertising Will be Live and Interactive – The Twitch Roadmap
The GaryVee Way: How to Spark Social Virality
The Power of Creativity: The 10 Best Ad Campaigns from Around the World
Research: The True Influence of Influencers Across the Asia-Pacific Region
International Speakers: Interactive Real-Time Crisis Communications – You are Just One Click Away from a PR Disaster
International Speaker: Deconstructing How Challenger Thinking Can Drive Brand Growth
International Speakers: The Media Agency Panel Debate
International Speaker: Winning in India – Going Beyond the Metros for Growth in India
International Speaker: The South China Morning Post 2.0 – Expanding Revenue Streams to Future-Proof a Media Business
International Keynote: The ‘Connected Customer Experience’: A View from Accenture Interactive on a Game-Changing Industry Approach
Purpose? What Purpose? It’s Only Soap
The Marketing Funnel is Dead, So What’s Next?
International Keynote: Deconstructing the Future of the Marketing Industry – A WPP Perspective
Research: Making Brand Memories – The Neuroscience of Engagement
Scandalously Revealing: How Brands True Characters are Uncovered
The Mumbrella Wheel of Truth
International Speaker & Research: Tapping into Change Movements via Brand Insights
International Speaker: GDPR Nearly Two Years on – What Have we Learned?
International Speaker: Unintended Consequences – How Brands can Benefit from the Big Techlash
Sponsored Session: International Speaker: Digital Out-of-Home Explained: The Unblockable Ad Format
Understanding how Streaming Platforms can Help Marketers
Research: Is Your Facebook/Instagram Creative Fit for Purpose? Learn from the Largest APAC Study Ever Done
International Speaker: Thriving Brands in an Age of Cultural Dissonance
International Speaker: TV is dead. Long live TV. Ad-based Video on Demand and the Case of iflix
Strategies to Beat Shady Programmatic Practices
Martech: White Canvas or Black Mirror?
Internet 5.0 – Moving beyond the Ad-Funded Internet
Conversational Artificial Intelligence – The Next Big Thing?
Research: The ‘First Second’ – Mobile Ad Strategies
International Speakers: Mental Health – The Marketing Industry’s Undiscussable Problem
Brand Story & International Speaker: The NBA – Bringing the American Sport of Basketball to an Asian Audience
WPP@Unilever – A Radical Evolution
Reversing the Agency Brain Drain: What can be Done?
Creating Meaningful Media at a Time when the Industry Faces the Threat of Extinction
International Speakers: The Pitch – A Game Show beyond All Others
Keynote: Brand Story – The Unique Marketing Journey of Mars
Brand Story: Johnson & Johnson’s Digital Journey in Asia: A Blueprint for Effective Storytelling Through Data
Brand Story: How Circles.Life Disrupted the Telco Space in Asia with Game-Changing Marketing
Brand Story & International Speaker: How RB Transformed the Way it Connects with Chinese Consumers
Brand Story & International Speakers: How Cebu Pacific Airlines penetrated the China Market
Sponsored Session: The Future of ‘Digital First’ Brand-Building? Staying in Control Without Taking Ownership Away from Consumers

Masterclass sessions

The Three Things that will Supercharge your B2B Marketing
The Economist Guide to Thought Leadership
How to Beat Dashboard Overload
International Speaker: How to get Creative with a Chinese Celebrity Influencer – Lessons from the South Australian Tourism Commission
The Growth Toolkit – Tips, Tricks and Hacks for a Sustainable Business
Social Video Soup – Mapping Out The Ingredients for Success in a Diverse APAC Market
International Speakers: Lessons from Two Brands Becoming One – Herman Miller and The Executive Centre Group
The Do’s and Don’ts of Pitching a Story to Journalists
International Speaker: The Trifecta Model – Combining Creative, Technology and Strategy
Bootstrapped Brand-Building: A Start-Up Perspective
How to Optimise Your Brand Videos
International Speaker: Harnessing the Barbra ‘Streisand Effect’ in Your Marcoms Strategy
Research: The Neuroscience of Content Marketing – Lessons from the BBC
Beyond Mediocre Public Relations – Through Data-Driven Strategies
How to Use Inclusive Marketing to Drive Change Internally and Externally

Speaker's Corner

Speaker’s Corner: Nicole McMillan
Speaker’s Corner: Mark Britt and Deidre Smalls-Landau
Speaker’s Corner: Joshua Lowcock and Pat Law
Speaker’s Corner: Leigh Terry and Mike Amour
Speaker’s Corner: Chris Stephenson
Speaker’s Corner: Justin Peyton and Lani Jamieson
Speaker’s Corner: Darren Woolley and Jacqueline Alexis Thng
Speaker’s Corner: Nikki Mendonça
Speaker’s Corner: Gerry McCusker and Nandu Madhava
Speaker’s Corner: Chris Stephenson and Avery Akkineni
Speaker’s Corner: David Tse and Andrew Au
Speaker’s Corner: Chris Stephenson
Speaker’s Corner: Norio Ichikawa and Kristy Castleton

Which ticket is right for you?

We want you to get the most out of your Mumbrella360 experience and we appreciate that not everyone needs the full bells and whistles. A variety of ticket options are available to fit what is the most important to you and your company. Please note that all tickets are charged in Australian dollars.

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November 5, 2019 | Marina Bay Sands Singapore

Formal One-on-One Networking

For anyone working in the media and marketing landscape, Mumbrella360 Asia’s networking afternoon is an essential speed-meeting forum. This is an effective and efficient way to get to face-to-face with the most relevant and senior executives in the industry.



Mumbrella360 Asia offers companies the chance to get their high-level branding in front of key decision makers across the media and marketing industry. Align your company with Mumbrella360 Asia and raise your brand awareness to a highly targeted audience. Create a bespoke sponsorship that is unique to your business and fulfils your marketing objectives.

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Contact the conference curator,
Dean Carroll.



Contact the partnerships manager,
Wilfred Wong.



Contact the event coordinator,
Kristine Abalos.