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November 7-9, 2017 | Marina Bay Sands Singapore

The media & marketing conference that involves the whole industry

Mumbrella360 Asia came to Singapore for the first time in 2017​ and positioned itself as a leading media and marketing conference in Asia.​ With four stages featuring more than 100 speakers (and over 25 international speakers) as well as one-to-one networking, an engaging exhibition area and masterclass learning zone – ​the program ​gave an unbeatable overview of the key issues from across the media and marketing world. ​The unique ingredient of Mumbrella360​ Asia​ is the deep involvement of the whole industry.​ ​The audience​ of marketers, ad agency folk, tech players, consultants and more​,​ heard from​ global figures leading the charge in the industry. ​And there were standout sessions like CEOs ​being ​connected to a polygraph machine live onstage​ as they defend​ed​ the way they spent ad dollars. See you for more of the same cutting-edge content in 2018.

FEATURED IN 2017

International Keynote: From Reach to Relevance – The Role of Culture in a Consumer-Centric World

Mat Baxter

Global CEO, Initiative

Deborah Goldingham

Head of Marketing, South East Asia, Mastercard

Creating Brand Credibility Outside of Your Natural Space

International Keynote: Does The Public Relations Industry Really Get Storytelling?

Lou Hoffman

Chief Executive Officer, The Hoffman Agency

Cheryl Goh

Group Vice President of Marketing, Grab

Grab: The Journey From Start-Up to Billion Dollar Unicorn Company in Just Four Years

Global Social/PR Media Disasters: The Lessons from United Airlines and Pepsi Among Others

Karen Yew

Head of Brand & Communications, Mediacorp

Program

7:00am
Registration and arrival tea and coffee
8:15am
Welcome Address – Dean Carroll
8:20am
MAIN STAGE
International Speaker and New Research: Reaching a Distracted but Resilient Audience in Asia
9:30am
MAIN STAGE
International Speaker: The Lie Detector Test – Where Did My Ad Dollar Go?
IPG MEDIABRANDS DIGITAL FUTURES STAGE
International Keynote: From Reach to Relevance – The Role of Culture in a Consumer-Centric World
10:30am
Break
11:00am
ASIA STAGE
International Speaker: The Golden Rules of Marketing in China – Tapping into the White Space
VIRTUOSO STAGE
International Speaker: Client-Agency Behaviour. What’s Acceptable and What’s Not?
CtrlShift TRUST STAGE
Who do They Trust? How is Technology Impacting Who and What Consumers Trust in Today’s Cynical World?
IPG MEDIABRANDS DIGITAL FUTURES STAGE
International Speaker: Not Another Rollercoaster – How VR and Other Technologies Will Apply to Marketing
11:45am
Break
12:00pm
ASIA STAGE
Asian Nation: The Power of Personalisation for Brands
VIRTUOSO STAGE
The Unexpected Power of Smell and What it Means for Marketers
CtrlShift TRUST STAGE
New Research: The Truth About Trust
IPG MEDIABRANDS DIGITAL FUTURES STAGE
International Speaker: It’s Not a Brand New World, It’s a New Brand World
12:45pm
Lunch
1:00pm
ASIA STAGE
Lunchtime Debate: The Future of the CMO in Asia
2:00pm
ASIA STAGE
International Speaker: Creating TV Advertising that Sticks
VIRTUOSO STAGE
Don’t Forget The Data: It’s Time to Rethink The Creative Process in Advertising
CtrlShift TRUST STAGE
Fraud Wars – Taming The Dark Side of Mobile Advertising
IPG MEDIABRANDS DIGITAL FUTURES STAGE
Machine Learning: What it Means for Marketers
2:45pm
Break
3:00pm
VIRTUOSO STAGE
Local Versus Regional: How Can Brands Spend Their Marketing Dollars Efficiently and Effectively?
CtrlShift TRUST STAGE
Stop Marketing. Start Engaging: The Five New Rules for Savvy Marketers
IPG MEDIABRANDS DIGITAL FUTURES STAGE
MMA Versus eSports: Who Will Win the Marketing War in This Clash of the Titans?
3:45pm
Break
4:00pm
ASIA STAGE
Lifting the Lid on Asia’s Best Campaigns
VIRTUOSO STAGE
International Speaker: Ageism in Advertising – Overcoming the Myths
CtrlShift TRUST STAGE
Creating Brand Credibility Outside of Your Natural Space
IPG MEDIABRANDS DIGITAL FUTURES STAGE
International Speakers: VR is Not a Good Idea, It’s Not Even an Idea
4:45pm
Break
5:00pm
ASIA STAGE
Bridging the Opportunity Gap: The Secret to Launching a Data-Driven Approach in China
CtrlShift TRUST STAGE
International Speakers: Merge – The Closing Gap Between Technology & Us
7:00pm
Gala Dinner (tickets sold separately)
8:00am
Registration and arrival tea and coffee
9:00am
Welcome Address
9:15am
MAIN STAGE
Grab: The Journey From Start-Up to Billion Dollar Unicorn Company in Just Four Years
10:30am
Break
11:00am
INNOVATION STAGE
Growth Hacking for Marketing Success
POPULATION STAGE
International Keynote: Does The Public Relations Industry Really Get Storytelling?
CONTENT STAGE
International Speakers: When Failure is the Industry Norm, How Do You Do Content Marketing Well?
PEOPLE STAGE
International Speaker: Meet The Centennials – Why Kids Are Going to Destroy The Internet as We Know It
11:45am
Break
12:00pm
INNOVATION STAGE
The Astrophysics of Location-Based Advertising
POPULATION STAGE
Global Social/PR Media Disasters: The Lessons from United Airlines and Pepsi Among Others
CONTENT STAGE
International Speaker: How to Go Viral in Indonesia
PEOPLE STAGE
Unlock The Ingenuity of Your People – The Four Practices of Performance-Multiplying Marketing Leaders
12:45pm
Lunch
1:00pm
INNOVATION STAGE
Lunchtime Debate: Bridging the Gap Between Marketing & Sales: Lessons from Huawei, IBM & Accenture
2:00pm
INNOVATION STAGE
Don’t Be a Chameleon – How Marketers Create Consistency Across Multi-Region Markets
CONTENT STAGE
Consuming Versus Sharing
PEOPLE STAGE
Creating Loyalty in an Age of Disloyalty
2:45pm
Break
3:00pm
INNOVATION STAGE
It’s the Innovation, Stupid!
POPULATION STAGE
Applied Artificial Intelligence for Marketers: Move First or Risk Being Left Behind
CONTENT STAGE
The Pursuit of the Shot: Lessons in Content Marketing
PEOPLE STAGE
The Paradigm Shift in Data Privacy: A Matter of Life, Death and Marketing
3:45pm
Break
4:00pm
INNOVATION STAGE
Creativity with a Conscience: Advertising to Young Children
POPULATION STAGE
Influencers, Experts and Celebrities: Who’s Really Endorsing Your Brand?
CONTENT STAGE
Are Brand Cops Destroying The Meritocracy of Great Ideas?
PEOPLE STAGE
International Speakers: How to Talk to Brand Tribes on Dark Social and Beyond
4:45pm
Break
5:00pm
INNOVATION STAGE
Mumbrella Asia Question Time
CONTENT STAGE
International Speaker: Brand Safety and Advertising in an Era of Fake News
6:00pm
Networking Drinks

Masterclasses

9:30am - 10:00am
International Speaker: Copywriting 101 – Writing to Sell
10:30am - 11:00am
How to Win at Email Marketing
11:00am - 11:30am
International Speaker: How to Shift Perception to Create New Marketing Opportunities
12:00pm - 12:30pm
International Speaker: Innovation for Cowards – How to Ride on the Coattails of Technology
1:00pm - 1:30pm
International Speaker: How to Lead a Business in a Downturn
1:30pm - 2:00pm
How to Find Your Brand’s Momentum
2:00pm - 2:30pm
International Speaker: Blockchain’s Role in Advertising Explained
3:00pm - 3:45pm
4:00pm - 4:30pm
International Speaker: How Brands Can Achieve Creative Engagement in The Mobile Ecosystem
5:00pm - 5:30pm
Avoiding Idea Theft in the Creative Industry
10:30am - 11:00am
Combining Emotion With Data in B2B Marketing
11:00am - 11:30am
Cross-Device Marketing Made Simple
12:00pm - 12:30pm
Getting Your Story Told: Pitching to The Media
1:00pm - 1:30pm
International Speaker: How to Build Engaging Webinars
1:30pm - 2:00pm
A Social Media Marketing Framework to Grow Your Business
2:00pm - 2:30pm
Location-Based Marketing Deconstructed
3:00pm - 3:45pm
Mobile-First, Mobile Intimacy and Progressive Web Apps: Marketers Take Note
4:00pm - 4:30pm
International Speaker: How to Generate Revenue from WeChat
5:00pm - 5:30pm
Great B2B Digital Marketing Strategies

Networking

November 7, 2017 | Marina Bay Sands Singapore

Networking Day

For anyone working in the media and marketing landscape, Mumbrella360 Asia’s networking afternoon is an essential speed-meeting forum. This is an effective and efficient way to get to face-to-face with the most relevant and senior executives in the industry.

SOLD OUT FOR 2017

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It's exciting to see the always provocative Mumbrella bring the 360 event to Singapore. I'm sure it will create fireworks.

Lindsay Pattison, CEO, Maxus Worldwide

For a while now, Mumbrella360 has been a must-attend event for Australia’s marketing and media community – bringing the entire industry together to address ongoing challenges and opportunities. It’s great that this event is being replicated for the region. Mumbrella360 Asia will be a welcome addition to Singapore’s thriving industry scene.

Matthew Godfrey, President, Y&R Asia

Mumbrella Asia explores the world of communications with curiosity, journalism that periodically jabs and advocacy. Bringing the Mumbrella360 event to Singapore is a win for everyone.

Lou Hoffman, Global CEO, The Hoffman Agency

I'm excited about Mumbrella360 Asia. The news website has always had a strong, distinct voice and I'm looking forward to seeing that come to life further through the event.

Joe Escobedo, Marketing Director, Happy Marketer

It's great to hear Mumbrella360 is coming to Asia. This event has become a mainstay of the creative year in Australia and I'm looking forward to the innovation and vibrancy it will inject into the creative scene in Singapore specifically and Asia generally.

Simon Kearney, CEO, Click2View

With the media and marketing landscape in South East Asia undergoing both substantial pressure and significant change, it is timely that such a holistic experience as Mumbrella360 is coming to the region. We look forward to a robust and rewarding immersion into the latest thinking and best practices, as a platform to chart a better and brighter future for the industry.

Richard Bleasdale, Managing Partner APAC, The Observatory International

So glad to see Mumbrella360 finally landing in Singapore. This conference is a must for anyone working in the media and marketing space. I'm sure Mumbrella Asia will do a great job at bringing in top-quality speakers and insightful perspectives.

Isabella Barbato, Head of Marketing, Outbrain APAC

We've got a bit of a talent crisis unfolding in Asia, a digital industry that's growing at 25 per cent each year and a shortage of the practitioners we need. Mumbrella360 Asia is an excellent first step in addressing that challenge.

Nick Fawbert, Founder, Mutiny Asia

f Mumbrella360 Asia lives up to the reputation of what I've heard of it in Australia… it's an open exchange, it's a frank exchange, it's a place where it's not just about talking at an audience but being able to really engage with peers… You may not agree with everything, but you'll leave more stimulated than when you went in. Bring it on, I'm looking forward to it.

Stephen Li, APAC CEO, OMD

About

About
Date & Timings
Location & Directions
Accommodation
Visit Singapore

Contact

FOR CONTENT ENQUIRIES

Contact the conference curators,
Dean Carroll & Tim Burrowes.

Email

FOR SPONSORSHIP ENQUIRIES

Contact the head of sales,
Kris Chan.

Email

FOR EVENT ENQUIRIES

Contact the event manager,
Wenhui Choy.

Email