As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate and scale marketing programs, as a managed service to deliver increased performance and growth. The team designs bespoke marketing operating models & content activation engines for clients leveraging predictive analytics, AI and machine learning to drive improved ROI.
Before joining Accenture, she served as the EMEA president of OMD Worldwide where she had strategic, operational and financial responsibility for more than 6,500 marketing professionals. She directed the investment of c$19b across 65 countries and led teams that served global brands such as McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney. Under her leadership OMD enjoyed 10 years of record growth and was the most-awarded agency network.
With more than 25 years of strategic marketing experience, including mastery of highly contextual and personalized customer journeys and digital content, Mendonca also managed the Strategic Marketing Division at Capital Radio Plc. In addition, while at Leo Burnett UK, she managed the $150-plus million media divisions of Procter & Gamble, Kellogg’s and Grand Met. While at CIA Media Network, she traded TV airtime for Kraft and Wrigley’s.
Nikki serves as a member of the US editorial Advisory Board for The Drum, she is also a member of the ANA Marketing Futures Committee and is on the Board of I-Com’s Global Forum for Marketing and Data Measurement.