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November 5-7, 2019 | Marina Bay Sands Singapore

(Returning November 2020)

Headline Sponsor

Ideas, interaction and opportunity like you’ll find nowhere else.

Mumbrella360 Asia is more than the region’s largest marketing and media conference. It’s the one place the entire ecosystem comes together to explore, expand, debate and make the connections that will shape future success.  Mumbrella360 Asia will showcase the region’s most sought-after thinkers across 75 sessions, as well as one-on-one networking, eight content streams, masterclasses, speaker’s corner and exhibition area.

We expect that 1,500+ of your C-suite peers will be there to see the likes of the WPP global CMO Laurent Ezekiel and the Accenture Interactive Operations global president Nikki Mendonça deliver their keynotes, to name but two. There will, of course, be content from the traditional media and marketing players like Unilever, Mars, Havas, Dentsu, Omnicom Media Group and the South China Morning Post but also new players like TikTok, Twitch, Circles.Life and VaynerMedia.

If your future is in Asia, and owning it is your aim, this is three days you cannot miss.

HIGHLIGHTS ON THE PROGRAM

Chatri Sityodtong

Founder, Chairman & CEO, ONE Championship

Keynote: Brand Story – One Championship: Creating a Global Sports Property in Asia that Could be Bigger than the NFL

Keynote: Brand Story – One Championship: Creating a Global Sports Property in Asia that Could be Bigger than the NFL

Chatri Sityodtong, the founder and CEO of ONE Championship, aims to turn Asia’s largest sports property into the biggest such enterprise in the world. With more social media fans than that of Formula One already, One Championship aims to surpass America’s NFL in the future.

Now a unicorn company funded by Singapore sovereign wealth fund Temasek and United States venture capitalist firm Sequoia Capital, ONE is broadcast in more than 145+ countries.

Sityodtong believes that the company can eventually reach a potential Asian audience of 4.2b people. Come along to this session to find out more about the ONE Championship story and its relevance for media and marketers from the CEO himself.

A Harvard Business School MBA, Chatri Sityodtong launched ONE Championship in 2011.

Keynote: Brand Story – How Circles.Life Disrupted the Telco Space in Asia with Game-Changing Marketing

Keynote: Brand Story – How Circles.Life Disrupted the Telco Space in Asia with Game-Changing Marketing

Fun, mischievous and daring would be the words that best describe the Circles.Life approach to marketing and communications since the challenger telco brand launched some three years ago.

In fact, the brand has defined itself as an agile alternative to the legacy telco brands in South East Asia, not just through its products but its campaigns. This has included vandalism on Singapore’s MRT system, ‘free money’ vending machines and confrontational (but fun) print ads attacking the rigid telcos that have the largest market share.

As a result of this brave and bold strategy, Circles.Life has achieved a 5% market share in just three years – proving to be a disruptive player of the highest order.

In this session, you will hear from the woman who helped drive this progress the Circles.Life regional senior campaign manager Megan Yulga. She is based in Singapore and joined the company at the beginning of the journey back in 2016.

 

Megan Yulga

Regional Senior Campaign Manager, Circles.Life

Michelle Yip

Chief Marketing Officer, Lazada Singapore

Keynote: The Lazada Story – Ecommerce Domination, ‘Shoppertainment’ and Becoming the ‘New Brands Incubator’

Keynote: The Lazada Story – Ecommerce Domination, ‘Shoppertainment’ and Becoming the ‘New Brands Incubator’

Alibaba-owned online shopping platform Lazada has declared its intention to own the ecommerce space and supply chain in South East Asia, in the same way as Amazon does in America.

It will do so thanks to it efforts to make shopping fun by way of blending it with entertainment to create ‘shoppertainment’, the company says. On top of that, it has also integrated gamification, influencers and real-world events like concerts into the shopping app – helping it to harvest rich customer data that is indicative of buyer behaviour and trends.

This will also enable it to become the alternative marketplace for brand-building in South East Asia, according to the firm. The forces at work seem unstoppable.

Presenting the story in this session will be the Lazada Singapore chief marketing officer Michelle Yip. She has been with the company since 2016 and before that worked for Philips and Samsung.

International Keynote: The South China Morning Post 2.0 – Expanding Revenue Streams to Future-Proof a Media Business

International Keynote: The South China Morning Post 2.0 – Expanding Revenue Streams to Future-Proof a Media Business

The South China Morning Post’s digital transformation story has been touted as a true success story by the Asian news media. For we know that the last decade has been one of managed decline for most publishers, as print advertising revenue has moved over to the online world – where ad dollars are mainly spent with the Google and Facebook duopoly.

With that challenging landscape, how do you take a 115-year old brand that had been focused on print and turn it into a digital leviathan fit for the internet age?

In this session, you will hear how the SCMP did just that. The company laid a new foundation for cultural change and business transformation. You will hear from its progressive chief operating officer Elsie Cheung, who will explain how the commercial arm of the company was rebuilt from the ground up.

As SCMP’s head of business operations, Cheung drives the company’s revenue and international growth, and spearheads commercial innovation She is also the chairperson of the Interactive Advertising Bureau of Hong Kong.

Elsie Cheung

Chief Operating Officer, South China Morning Post

THE FULL CONFERENCE PROGRAM

7:30am
TECHNOLOGY STAGE
Sponsored Breakfast Session: Connecting Great Visuals and Great Customer Experience: The Lessons for Brands
7:30am
Arrival and Registration
8:50am
BRAND STAGE
Welcome Address
9:00am
BRAND STAGE
Keynote: Brand Story – The Unique Marketing Journey of Mars
10:00am
BRAND STAGE
Keynote: Brand Story – How Circles.Life Disrupted the Telco Space in Asia with Game-Changing Marketing
EVOLUTION STAGE
WPP@Unilever – A Radical Evolution
TECHNOLOGY STAGE
International Speaker: TV is Dead. Long Live TV. Ad-Based Video on Demand and the Case of iflix
IPG MEDIABRANDS STAGE
International Speaker & Research: Tapping into Change Movements via Brand Insights
10:45am
Morning Tea
11:00am
BRAND STAGE
Brand Story & International Speaker: How RB Transformed the Way it Connects with Chinese Consumers
EVOLUTION STAGE
Reversing the Agency Brain Drain: What can be Done?
TECHNOLOGY STAGE
Strategies to Beat Shady Programmatic Practices
IPG MEDIABRANDS STAGE
International Speaker: GDPR Nearly Two Years on – What Have we Learned?
12:00pm
BRAND STAGE
Brand Story & International Speakers: How Cebu Pacific Airlines Penetrated the China Market
EVOLUTION STAGE
Creating Meaningful Media at a Time when the Industry Faces the Threat of Extinction
TECHNOLOGY STAGE
Martech: White Canvas or Black Mirror?
IPG MEDIABRANDS STAGE
International Speaker: Unintended Consequences – How Brands can Benefit from the Big Techlash
12:45pm
Lunch
1:05pm
BRAND STAGE
Sponsored Lunch and Learn: The WarnerMedia Fandom Study – Your Guide to Fan-Centric Marketing
2:00pm
BRAND STAGE
Sponsored Session: The Future of ‘Digital First’ Brand-Building? Staying in Control Without Taking Ownership Away from Consumers
TECHNOLOGY STAGE
Sponsored Session: Research & International Speakers: Only the Brave will Survive with a Revolutionary Approach to a 5G World
IPG MEDIABRANDS STAGE
Sponsored Session: International Speaker: Digital Out-of-Home Explained: The Unblockable Ad Format
3:00pm
BRAND STAGE
Keynote: Brand Story – One Championship: Creating a Global Sports Property in Asia that Could be Bigger than the NFL
EVOLUTION STAGE
International Speakers: Mental Health – The Marketing Industry’s Undiscussable Problem
TECHNOLOGY STAGE
Internet 5.0 – Moving Beyond the Ad-Funded Internet
IPG MEDIABRANDS STAGE
Understanding How Streaming Platforms can Help Marketers
4:00pm
BRAND STAGE
Brand Story: Johnson & Johnson’s Digital Journey in Asia: A Blueprint for Effective Storytelling Through Data
EVOLUTION STAGE
International Speakers: The Pitch – A Game Show Beyond All Others
TECHNOLOGY STAGE
Conversational Artificial Intelligence – The Next Big Thing?
IPG MEDIABRANDS STAGE
International Speaker & Research: Is Your Facebook/Instagram Creative Fit for Purpose? Learn from the Largest APAC Study Ever Done
5:00pm
TECHNOLOGY STAGE
Research: The ‘First Second’ – Mobile Ad Strategies
IPG MEDIABRANDS STAGE
International Speaker: Thriving Brands in an Age of Cultural Dissonance
5:45pm
Close
7:30am
EMERGENCE STAGE
Sponsored Breakfast Session: International speaker: The ‘Brand Experience’ Tools that Drives Business Growth
7:30am
Arrival and Registration
8:50am
WISDOM STAGE
Welcome to Day 2
9:00am
WISDOM STAGE
International Keynote: The ‘Connected Customer Experience’: A View from Accenture Interactive on a Game-Changing Industry Approach
10:00am
WISDOM STAGE
Keynote: Staying Power and Agility – The Role of Marketing in IBM’s Continued 108-Year History
IMPACT STAGE
International Speakers: Interactive Real-Time Crisis Communications – You are Just One Click Away from a PR Disaster
EMERGENCE STAGE
The Future of Advertising Will be Live and Interactive – The Twitch Roadmap
PASSION STAGE
Keynote: The Lazada Story – Ecommerce Domination, ‘Shoppertainment’ and Becoming the ‘New Brands Incubator’
10:45am
Morning Tea
11:00am
WISDOM STAGE
The Marketing Funnel is Dead, So What’s Next?
IMPACT STAGE
International Speaker: Deconstructing How Challenger Thinking Can Drive Brand Growth
EMERGENCE STAGE
Keynote: The GaryVee Way – How to Spark Social Virality
PASSION STAGE
International Speaker: E-Gaming 101 for Marketers
12:00pm
WISDOM STAGE
International Keynote: Deconstructing the Future of the Marketing Industry – A WPP Perspective
IMPACT STAGE
International Speakers: Media Agency Question Time
EMERGENCE STAGE
Customer Experience: The Lessons for Brands from Innovators like Apple
PASSION STAGE
International Speakers: A Roadmap for Brands to Leverage eSports
12:45pm
Lunch
1:05pm
WISDOM STAGE
International Speaker: Sponsored Lunch and Learn: Telling New Stories to Fresh Audiences Beyond the Core Viewership – How CNBC Won at Digital
2:00pm
IMPACT STAGE
Sponsored Session: International Speakers: Forget the Jargon, Open-Source DXPs can Fuel Game-Changing Innovation
3:00pm
WISDOM STAGE
Research: Making Brand Memories – The Neuroscience of Engagement
IMPACT STAGE
International Speaker: Winning in India – Going Beyond the Metros for Growth in India
EMERGENCE STAGE
The Power of Creativity: The 10 Best Ad Campaigns from Around the World
PASSION STAGE
International Keynote: TikTok Explained – The Power of User-Generated Content
4:00pm
WISDOM STAGE
Scandalously Revealing: How Brands True Characters are Uncovered
IMPACT STAGE
International Keynote: The South China Morning Post 2.0 – Expanding Revenue Streams to Future-Proof a Media Business
EMERGENCE STAGE
Research: The True Influence of Influencers Across the Asia-Pacific Region
PASSION STAGE
International Speaker: Building Brand Value through Storytelling full of Emotion and Authenticity
5:00pm
WISDOM STAGE
The Mumbrella Wheel of Truth
5:45pm
Close

Masterclass sessions

10:00am
The Three Things that will Supercharge your B2B Marketing
11:00am
The Economist Guide to Thought Leadership
12:00pm
How to Beat Dashboard Overload
1:00pm
International Speaker: How to get Creative with a Chinese Celebrity Influencer – Lessons from the South Australian Tourism Commission
1:30pm
The Growth Toolkit – Tips, Tricks and Hacks for a Sustainable Business
1:30pm
Social Video Soup – Mapping out the Ingredients for Success in a diverse APAC Market
3:00pm
International Speakers: Lessons from Two Brands Becoming One – Herman Miller & The Executive Centre Group
4:00pm
The Do’s and Don’ts of Pitching a Story to Journalists
5:00pm
Building a Millennial-Focused Media Giant: The Lessons from Vice
10:00am
International Speaker: The Trifecta Model – Combining Creative, Technology & Strategy
11:00am
Bootstrapped Brand-Building: A Start-Up Perspective
12:00pm
How to Optimise Your Brand Videos
1:00pm
International Speaker: Harnessing the Barbra ‘Streisand Effect’ in Your Marcoms Strategy
1:30pm
Research: The Neuroscience of Content Marketing – Lessons from the BBC
2:00pm
Social Video Soup – Mapping Out The Ingredients for Success in a Diverse APAC Market
3:00pm
The Do’s and Dont’s of Effective Public Relations – How to be a Better Communications Professional
4:00pm
How to Use Inclusive Marketing to Drive Change Internally and Externally

Speaker's Corner

9:50am
Speaker’s Corner: Nicole McMillan
10:50am
Speaker’s Corner: Mark Britt and Deidre Smalls-Landau
11:50am
Speaker’s Corner: Joshua Lowcock and Pat Law
12:50pm
Speaker’s Corner: Leigh Terry and David Angell
2:00pm
Speaker’s Corner: Chris Stephenson
3:50pm
Speaker’s Corner: Justin Peyton and Lani Jamieson
4.50pm
Speaker’s Corner: Darren Woolley and Jacqueline Alexis Thng
9:50am
Speaker’s Corner: Nikki Mendonça
10:50am
Speaker’s Corner: Gerry McCusker and Nandu Madhava
11:50am
Speaker’s Corner: Chris Stephenson and Avery Akkineni
12:50pm
Speaker’s Corner: Andrew Au and Allan Phang
2:00pm
Speaker’s Corner: Chris Stephenson
3:50pm
Speaker’s Corner: Norio Ichikawa and Kristy Castleton

Mumbrella360 Asia ran like a well-oiled machine. The speakers were top in the industry and the event helped the Singapore Marketing and Creative industry grow closer as a community.

The panel sessions were insightful - I felt that the speakers were more open and willing to share personal insights as compared to other events.

I thought the speaking sessions were excellent. The tone of the whole event was just right for Singapore’s media and communications community.

Mumbrella360Asia provides a wide view of what is happening in marketing, media and advertising and raises and discusses the issues and challenges that are impacting the industry.

Exhibit at Mumbrella360 Asia 2020

Bring your brand, product or solution to life through clever interactions on the exhibition floor at Asia’s premier conference for the media, marketing and advertising industry.

Get involved

Take a look at the exhibition floorplan for November 2019 and start thinking about a space for your brand.

View the exhibition map

BECOME A SPONSOR 2020

Mumbrella360 Asia offers companies the chance to get their high-level branding in front of key decision makers across the media and marketing industry. Align your company with Mumbrella360 Asia and raise your brand awareness to a highly targeted audience. Create a bespoke sponsorship that is unique to your business and fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Dean Carroll.

Email

FOR SPONSORSHIP ENQUIRIES

Contact the partnerships manager,
Wilfred Wong.

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FOR EVENT ENQUIRIES

Contact the event coordinator,
Kristine Abalos.

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