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Xaxis

8 years ago

The week in review: WPP to launch second trading desk | Ikea Singapore goes viral again | SingTel commercial chief departs | Virgin’s watchable 5-hour pre-roll | Diwali ads | Publicis Groupe’s weak earnings | The best air safety video ever?

8 years ago

WPP to launch second agency trading desk to give clients bespoke alternative to Xaxis

8 years ago

Xaxis launches product to enable simultaneous broadcast of ads on TV and mobile devices

8 years ago

WPP increases stake in ad tech firm AppNexus

8 years ago

Mondelēz marketer Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage

8 years ago

Switching from agency trading desk to DSP could mean losing data, warns Vivaki boss

8 years ago

Xaxis parts way with remaining Media Innovation Group staff

8 years ago

Xaxis APAC boss: Most clients are not capable of taking programmatic in-house

8 years ago

Festival of Media Asia video recap: opportunities and obstacles for programmatic trading

8 years ago

Xaxis Asia Pacific boss Michel de Rijk on what success looks like in an exploding market, arbitrage and the day TV will be bought by machines

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