Opinion | Features
If I needed money for a new kidney then I would get into ad-fraud! It’s lucrative, easy and completely legal.
In this guest post, ShuQi Liu offers five communications rules for startups on a budget to live by.
1. Don’t have a brand personality? Build one.
It pays to be different, and building a brand personality is easy.
The Straits Times does not have the circulation or ad revenue-generating clout it once had. But the Singapore Press Holdings broadsheet is still the medium to be seen in in Singapore.
How do brands get in? Newspaper veteran P N Balji, the man behind MediaCorp’s TODAY newspaper and a former deputy editor of the ST, has five pieces of advice.
Understand the media landscape
Dramatic and deep changes are taking place in the media. The once-invincible Straits Times is showing signs of decline in both circulation and advertising revenue. This is ST’s very own double whammy, a situation I have not known in a long, long while.
Joanna Yuen left her job in the social media arm of Ogilvy in Hong Kong to start an online bakery business called The Secret Within, selling highly crafted cakes to suit special occasions, moments, moods, memories, even poetry.
In this guest post, Yuen suggests seven things young ad folk should think about before they take the plunge to go it alone and start their own business.
1. Don’t leave before you leave
Q&A with Tourism Australia regional GM Michael Newcombe: Marketing is a challenge when you can't actually sell the product
It’s a little over a year since Michael Newcombe was tasked with increasing visitation to Australia from Southeast Asia. In this Q&A with Mumbrella, the regional GM talks of the marketing strategy, the challenges the agency faces and how it wants to get closer to the consumer.
Tourism Australia’s food and wine campaign, Restaurant Australia, has been the major marketing focus over the past 18 months. But what’s the next big push?
Digital marketing has become synonymous with TLAs (three letter acronyms), buzzwords and obfuscation. Here Harriet Geoghegan lists the ten worst pieces of jargon.
Have you ever found yourself using the term “We need to educate the client”? Have you ever sent a report accompanied by a glossary? Do the titles on your lengthy PowerPoint presentations contain more than one acronym?
If you answered yes to any of the above questions, you need to cut the bullshit right away.
Kevin Ramalingam was appointed CEO of Football Malaysia LLP, a commercial entity set up by the country’s national football association and a sports marketing group in April this year at a turbulent time for the country’s most popular sport.
In recent weeks, the image of Malaysian football has been hit by protests held by a fan group after the country’s 10-0 defeat to the United Arab Emirates in a World Cup qualifier, and flares halting a fixture with Saudi Arabia. But the country’s domestic league is a whole different ball game, Ramalingam tells Mumbrella in an interview at Sports Matters.
It is probably fair to say that football in Malaysia as an image problem. What are you doing to improve the image of football in Malaysia?
The All Blacks is one of the most revered brands in world sport. Here New Zealand Rugby’s marketing and communications director Todd Barberel explains some of the principles he uses to protect and grow the brand.
Understand the expectations of your brand:
Alan Soon on Singapore's elections coverage: If journalism is a service that educates society, we’re failing
How well did Singapore’s media cover the general elections? Alan Soon, a former Bloomberg, CNBC and Yahoo editor now running a newsroom consultancy, gives his verdict.
How fairly and objectively do you feel the mainstream media reported the elections this year, and how does the media’s scorecard compare to previous elections?
There have been a mountain of articles following last week’s Apple Worldwide Developers Conference announcements. Yet one of the least talked about innovations is a game changer for the global TV advertising industry.
Facebook is set to introduce buttons to allow people to express emotions other than ‘like’, but George Pappas asks what this might mean for brands on the social network.
“Not every moment is a good moment”, said Mark Zuckerberg, as the Facebook CEO announced it is looking to introduce a ‘dislike’ button. The core intention of this move is to allow people to express emotions that aren’t necessarily positive, such as empathy. Some commentators are guessing that it may actually be an “empathise” or “sorry” button, not necessarily a ‘dislike’ one.
Less than three years ago Avi Himatsinghani played a bold hand. He started his own TV station.
In this Q&A with Mumbrella Asia editor Robin Hicks, the former Fox, Star, Discovery and Sony sales executive talks about why launching a TV station is not as crazy as it sounds, the challenges and opportunities of the Asian market, piracy, and why the industry needs to move fast on measurement.
You launched Rewind Networks, the company behind the retro TV channel HITS, less than three years ago. It’s not often that a new TV channel launches these days. What do you say to people who tell you you were crazy to launch a TV channel when all the growth in media in Asia seems to be in digital?
Havas boss Yannick Bolloré on the Riverorchid deal, acquiring people not agencies, and why he doesn't like rollercoasters
Yannick Bolloré, the CEO of French holding company Havas and son of billionaire corporate raider Vincent, was in Phnom Penh last week for the unveiling of a deal to buy Indochina specialist agency Riverorchid.
Mumbrella Asia’s editor Robin Hicks asked the 35 year-old executive what Riverorchid brings Havas, what he’s looking for in acquisition targets, his thoughts on the global economy and rumours of mergers with other holding companies, and where next for the communications giant in Asia.
Why has it taken so long for a large French multinational to invest in Indochina, a region France has strong historical ties with?
Big tobacco, junk food, online gambling, an oil giant drilling in the Arctic, or any client who is unreasonably demanding and pays badly.
Are their some clients agency CEOs wouldn’t work for? Have they ever resigned a client on principle?
Mumbrella asked lots. Not everyone responded, presumably for fear of shutting the door to potential clients. But some did. And here’s what they said.
Online ratings and reviews play a central role in decision making and can often be the difference between winning and losing a sale. In this Q&A with Mumbrella, TripAdvisor’s Cindy Tan offers her advice on how to handle good, and bad posts.
First up, just how important have peer reviews become in consumers’ decision-making process?
Online reviews give travellers a voice to contribute to the wider travel community, providing greater transparency and levelling the playing field for hospitality businesses.
Coca-Cola halts advertising in the Philippines as efforts focus on Typhoon Haiyan relief effort
Coca-Cola, one of the largest advertisers in the Philippines, has halted advertising in the archipelago and diverted its energies towards the Typhoon Haiyan (known locally as Typhoon Yolanda) relief effort.
In an ad that ran in the national press today, the company said that it would put its advertising efforts on hold while the company scrambled resources towards helping people recovering from one of the worst typhoons ever to make landfall.
Coke has contributed US$2.5m in cash and in-kind contributions to support the relief effort – more than many countries – in collaboration with bottling partner Coca-Cola FEMSA Philippines.
Coca-Cola’s agencies in the Philippines include ad agency McCann and media agency Starcom MediaVest Group.
- Ikea presents a new way to get kids to eat their veggies in video by BBH on
- Amos Yee trashes My English School SG50 video, producer says film is for kids who cannot form words yet, not kids like Amos on
- Ads for Singtel, P&G, POSB and Toyota found on unlicensed streaming websites highlight failing of automated media buying on
- Ikea uses miniature kitchen parts as ingredients to promote its range of new products on
- Vietnam Airlines launches next phase of global ‘Reach further’ campaign on
- Vietnam Airlines launches next phase of global ‘Reach further’ campaign on
- GrabTaxi apologises after ‘Love boobs?’ campaign criticised for trivialising cancer on
- GrabTaxi tells Singapore ‘Love boobs? So does cancer.’ Social media does not approve on
- Silverpop: The Rise of Customer Experience and Customer Journey
- Outbrain’s Best Practices Series – Outbrain for Branded Videos: Opt-In, Not Interruptin’
- Ultimate guide to assessing your digital marketing program
- Building Brand Engagement through Online Video – Singapore 24 October – event recording
- Multi-Screen Advertising 2014 – white paper
- Ruder Finn wins consumer consultancy of the year at Sabre Awards
- Opera Mediaworks strikes deal with Moat Analytics
- BBDO wins agency of the year at Adman Awards in Thailand
- Hootsuite appoints former Juniper Networks marketer Penny Wilson as global CMO
- TubeMogul deal with Nielsen integrates ad measurement tool in Southeast Asia and Japan
- YuuZoo sponsors Electronic Sports China Cup
- Diageo hires Mirum for Smirnoff and Johnny Walker digital push in Vietnam
- Twitter launches ‘Moments’ feature
- 'No team' beats Manchester United to most popular football side in Asia: YouGov study - 30 comments
- TBWASingapore reveals 'a different Paris' in new global film for Airbnb - 13 comments
- Ads for Singtel, P&G, POSB and Toyota found on unlicensed streaming websites highlight failing of automated media buying - 12 comments
- Jargon busting: The 10 worst phrases in digital marketing - 11 comments
- Agencies form consortia for Singapore Tourism tender, incumbents JWT and Mirum withdraw - 6 comments
- United Overseas Bank focuses on values in 'Right by you' brand refresh to mark 80th year - 6 comments
- Oil brand unveils 'Car-Fu' in APAC content push - 4 comments
- Vietnam Airlines launches next phase of global 'Reach further' campaign - 4 comments