Coca-Cola halts advertising in the Philippines as efforts focus on Typhoon Haiyan relief effort

Coke staff pack relief goods for typhoon. Pic: Coca-Cola

Coke staff pack goods to aid Typhoon Haiyan relief effort. Pic: Coca-Cola

Coca-Cola, one of the largest advertisers in the Philippines, has halted advertising in the archipelago and diverted its energies towards the Typhoon Haiyan (known locally as Typhoon Yolanda) relief effort.

Cutting of Coke's ad today

A cutting of Coke’s ad in the press today

In an ad that ran in the national press today, the company said that it would put its advertising efforts on hold while the company scrambled resources towards helping people recovering from one of the worst typhoons ever to make landfall.

Coke has contributed US$2.5m in cash and in-kind contributions to support the relief effort – more than many countries – in collaboration with bottling partner Coca-Cola FEMSA Philippines.

Coca-Cola’s agencies in the Philippines include ad agency McCann and media agency Starcom MediaVest Group.


  1. Good karma
    19 Nov 13
    2:12 pm

  2. Now that’s Happiness without the hype.
    Good on you Coke!

  3. Elle
    20 Nov 13
    12:41 pm

  4. So Coke decides not to advertise and then announces it in an ad?! Hmmm…

  5. Ariel Nuevo Gili
    27 Mar 15
    11:20 am

  6. Hi, goodmorning. I would like to know how to reach the Advertising Agency that handles Coca-Cola tv commercials. I would like to share my song which can be a commercial song. Thank you. 🙂


  1. Morning Update: Parody of Gravity trailer set in Ikea; Coca-Cola focuses on Typhoon Haiyan relief effort; Bloomberg lays off staff - mUmBRELLA
  2. Coca Cola Aids The Philippines | Caffeine and Media

Have your say