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Coca-Cola halts advertising in the Philippines as efforts focus on Typhoon Haiyan relief effort

Coke staff pack relief goods for typhoon. Pic: Coca-Cola

Coke staff pack goods to aid Typhoon Haiyan relief effort. Pic: Coca-Cola

Coca-Cola, one of the largest advertisers in the Philippines, has halted advertising in the archipelago and diverted its energies towards the Typhoon Haiyan (known locally as Typhoon Yolanda) relief effort.

Cutting of Coke's ad today

A cutting of Coke’s ad in the press today

In an ad that ran in the national press today, the company said that it would put its advertising efforts on hold while the company scrambled resources towards helping people recovering from one of the worst typhoons ever to make landfall.

Coke has contributed US$2.5m in cash and in-kind contributions to support the relief effort – more than many countries – in collaboration with bottling partner Coca-Cola FEMSA Philippines.

Coca-Cola’s agencies in the Philippines include ad agency McCann and media agency Starcom MediaVest Group.

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