72andSunny rolls out first campaign for Adidas in China as the brand celebrates individuality


adidas72andSunny’s first campaign for Adidas in China celebrates individuality amidst a sea of conformity.

Called One in a Billion, the campaign is the first since 72andSunny won the global account for Adidas’ sports business in 2015.

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Trust in traditional media at record low as online sources rise ‘Trust Barometer’ reveals

edelmanFaith in traditional media has hit an all-time low in the era of fake news and growing social media influence, with a global trust barometer revealing the public’s largest ever drop in trust across the four key institutions of media, business, government and NGO’s.

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J. Walter Thompson Hong Kong bags brief for launch of integrated resort MGM Cotai

mgmJ. Walter Thompson Hong Kong has been appointed by MGM to launch the $3.1 billion integrated resort MGM Cotai in Macau.

The agency is to form a specialist team between its Shanghai and Hong Kong offices on the back of the win, with an integrated campaign for the launch of the property to be rolled out in the coming months. The agency has also been tasked with developing a strategy to attract customers to both of the company’s Macau properties throughout and after the launch.

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DigitasLBi bolsters Singapore team following Hewlett Packard Enterprises account win

hpe-teamDigitasLBi has expanded its media team in Singapore following the winning of the global HP Enterprises account earlier this year.

Ben McAneny joins as business director for APAC, with responsibility for DigitasLBi’s media clients, including HP Enterprises. He joins from the UK, where he spent 10 years working in agencies such as Advertising Club and Greenlight Digital. McAneny will report into Charlie Newbery, head of media for APAC.

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RFI Studios drives off with two-year digital brief for Porsche Carrera Cup Asia

rfiRuder Finn Asia’s RFI Studios has won the digital brief for the Porsche Carrera Cup Asia.

The digital arm of integrated communications consultancy Ruder Finn Asia, RFI Studios China will be responsible for all digital campaigns and social media promotions across the region. The unit has also been tasked with designing and maintaining the event’s entire web presence.

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PHD Thailand lands media planning and buying account for Scotch Industrial’s health drinks

scotchPHD Thailand has won the media brief for Scotch Industrial’s portfolio of health drinks.

The win follows a five-way pitch involving Dentsu, GroupM, Starcom and Carat. PHD is tasked with all media planning and buying duties, inclusive of content and digital for all Scotch products.

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WPP’s Ogilvy & Mather to take full ownership of joint ventures in Shanghai

ogilvyWPP’s Ogilvy & Mather is to take full ownership of its joint ventures in Shanghai.

The acquisitions will see the network acquire the remaining 25 per cent and 15 per cent stakes in Shanghai Ogilvy & Mather Advertising and Shanghai Ogilvy & Mather Marketing Communications Consulting Co Ltd respectively. The joint ventures had been with Shanghai Advertising Limited.

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Francis Wee joins Ogilvy & Mather Singapore as executive creative director

francisweeFrancis Wee has been named executive creative director of Ogilvy & Mather Advertising Singapore.

Effective immediately, Wee was previously executive creative director at Ogilvy & Mather Advertising Shanghai and will report to Eugene Cheong, chief creative officer of Ogilvy & Mather Asia Pacific and Singapore. The two will work together to drive Ogilvy Singapore’s creative agenda to produce work that has both local impact and global influence.

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Music is an ‘afterthought’, says BBDO Beijing creative as agency opens music studio ‘to improve standard of work’

synMusic is an “afterthought” in the creative process even though it is critical to the production of memorable work, a senior BBDO creative in China has said.

Arthur Tsang, chief creative officer at BBDO Beijing, said soundtracks are often the forgotten component in creative work.

The observations came as BBDO Asia opened an in-house music studio in Beijing in partnership with music production firm Syn.

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Ogilvy & Mather signs three-year deal to turn Singapore into ‘modern marketing services’ hub

Ogilvy & Mather will work on a three-year project with Singapore’s Economic Development Board to develop a suite of “modern marketing services” and turn the citystate into a bastion for “digital marketing innovations for the region and beyond”.


Kelvin Wong, right, assistant MD of Singapore Economic Development Board, with Chris Riley, group chairman of Ogilvy & Mather Singapore

The deal will explore the development of data analytics, customer engagement marketing, marketing automation, user experience, design, and digital media.

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