Nissan celebrates role a car plays in family life

TBWA has presented the relationship between a car and a family as a love story in a short film to mark Nissan’s 80th birthday in Japan.

The four minute film, entitled ‘My car forever’, follows the story of a girl who leaves her home in Kyoto to move to Tokyo.

As part of the campaign, when a new Nissan car is bought, the buyer is given a 3D replica of the owner and their old car.

Creative Agency: TBWA\HAKUHODO Japan
Executive Creative Director: Miki Matsui
Creative Director: Takahiro Hosoda
Experience Designer: Kaname Aratame
Senior Art Director: Takuya Ozaki
Senior Digital Account Director: Wataru Uchida
Account Director: Yoshiki Okayasu
Account Supervisor: Hiroaki Wada
Interactive Planner: Kazuoki Uedo


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