FYI

Big Mobile launches new mobile ad formats

Mobile marketing agency Big Mobile has announced the launch of two new mobile advertising formats.

The announcement:

Singapore – September 29th, 2014 – Big Mobile, APAC’s leading independent mobile specialist, has launched a range of creative new high impact display advertising formats specifically designed for smartphone and tablet.

Developed by Big Mobile’s UX team the new suite of next gen advertising products provide a creative canvas for advertisers to create rich story-telling brand building experiences and have been designed to leverage the unique interactive characteristics of mobile.

Examples of the new products include:

  •    The CubeTM:This 3D rich ad unit gives marketers a 6 sided story-telling canvas which users are able to spin 360 degrees on a centered axis.
  •    The Video LoopTM:The Video Loop allows marketers to communicate a stronger message before the click with clever video optimization for smart devices.

The new ad suite builds on Big Mobile’s premium mobile ad products giving brands high impact formats for brand building campaigns with reach.

Graham Christie, chief commercial officer and partner at Big Mobile said: “We’re continuing to work closely with our premium publishers to drive innovation into mobile advertising and build premium creative advertising products. Big Mobile have built testing environments across all our premium publishers to allow us to effectively research and develop new innovative formats delivering these products easily at scale.

“This is a superb opportunity for brands to inhabit these pioneering digital environments and do so harnessing our world-class creative solution suite.”

Source: press release

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